GoTo Foods operates seven brands Moes, McAlisters, Auntie Annes, Cinnabon, Jamba, Schlotzskys, and Carvel across approximately 6,000 franchise locations. The company is backed by Roark Capital.
The VP, Paid Media & Social will report directly to the Chief Growth Officer and own every dollar spent on paid acquisition and every element of the social platform strategy across all seven brands. You will be accountable for ensuring that every franchisee dollar in the ad fund is invested with a fiduciary standard measurable, attributable, and tied to traffic and sales.