About the job
The Vice President of RGM & Strategy will lead a newly combined team of pricing, trade, and commercial strategy professionals to deliver profitable revenue growth. This role focuses on driving must-win battles, prioritizing strategic initiatives, and ensuring flawless execution of pricing, trade, and promotional strategies. The VP will partner closely with Sales, Marketing, and Finance to translate category and channel strategies into actionable commercial plans.
Key Responsibilities
Leadership & Team Development Lead and integrate a newly combined team, fostering collaboration and alignment across functions. Build a high-performance culture focused on accountability, innovation, and continuous improvement.
Revenue Growth Management Develop pricing and promotional trade strategies with clear ROI metrics. Design and implement trade terms and guardrails. Create price/pack architecture and oversee compliance. Drive trade promotion management and optimization processes. Lead price change processes and monitor price elasticity and insights. Govern OBPPC (Occasion, Brand, Package, Price, Channel) and Sources of Growth (SOGs) processes. Deploy trade plans to customer teams and manage performance against trade objectives. Lead Integrated COE reporting with capability focused across team and enterprise.
Commercial Strategy & Channel Execution Consolidate category commercial and retail strategies into actionable sales plans. Commercialize channel strategies into execution. Build and deploy channel playbooks and selling resources such as customer selling stories and enterprise toolkits. Participate in governance routines (Sales MBR/GPS, BRFR, JBP validation).
Strategic Prioritization Drive must-win battles and ensure prioritization of initiatives that deliver the greatest impact on topline growth.
| Location | Louisville, KY |