VP Vertical Lead - Home & DIY

Compensation: $210,000 to $260,000

Job Summary

We are seeking a strategic, high-impact Vice President to lead our growth in the Home/DIY market vertical of the Point-of-Purchase (POP) display industry. This executive will drive the development of strategic partnerships with leading Home brands and retailers by offering innovative, high-quality in-store merchandising and display solutions.

Responsibilities

Sales Leadership & Strategy

• Build and execute a comprehensive go-to-market strategy targeting top-tier brands within the market as well as the following retail channels:
• • Mass (Home Depot, Lowes, Menards, Harbor Freight)
  • Stand Alone: (Ace, True Value, Do it Best)
  • Independent Dealers: (Studio 41, Ferguson’s, Bath Fitters)
• Set revenue goals, manage forecasts, and drive pipeline performance.
• Lead and grow a team of sales professionals with deep expertise in POP and retail marketing.

Vertical Growth & Account Development

• Cultivate new relationships and expand existing partnerships with key accounts.  Drive engagement with 10-15 new clients in year 1.
• Position the company as a strategic partner offering innovative, brand-right display solutions that enhance in-store engagement and drive sales. Leverage our work with Delta Brizo and DSG from an in-store media perspective
• Leverage category insights and retail trends to inform custom display proposals and consultative selling.

Integrated Team Collaboration

• Collaborate with internal Design, Engineering, and Project Management teams to deliver creative, feasible, and on-brand POP solutions.
• Work closely with Marketing to support brand-aligned campaigns, events, and product launches.
• Seek out industry exhibitions and internal shows where Outform can share recent wins, examples of innovative solutions and our comprehensive approach.
• Partner with Manufacturing and Operations to ensure production efficiency and quality.

Team Leadership and Vertical Growth

• Provide immediate leadership to the current team leveraging the strengths that currently exist while building on them.
• Educate the current team as well as the rest of the supporting org (design, marketing, retail media) on current trends and areas where focus should be directed
• Leverage long term relationships to foster growth opportunities

SUCCESS METRICS

• Achievement of segment-specific revenue and contribution margin targets and overall growth objectives.
• Expansion into new clients and increased share within existing accounts.
• Shortened sales cycle and improved win rates through value-based selling.
• Team quota attainment and sales team development.
• Strength and longevity of customer relationships in the vertical.

QUALIFICATIONS (Education and experience)

• Bachelor’s degree in Business, Marketing, or related field; MBA is preferred.
• 10+ years of sales experience, with at least 5 in a senior leadership role within the Home/DIY market.
• Deep knowledge of the home/DIY industry and its unique retail dynamics, along with proven track record of leading sales teams and delivering revenue growth within the brand/ retail space in the Home/DIY market.
• Strong network and relationships with decision-makers at major brands and retailers channels within the vertical
• Proven ability to close large-scale, complex commercial agreements with long sales cycles.
• Excellent negotiation, communication, and leadership skills.

CORE COMPETENCIES

• Strategic Leadership: Sets clear vertical strategy, prioritizes high‑impact opportunities, and drives long‑term growth.
• Customer Partnership: Develops trusted, long‑term relationships with senior brand and retail leaders.
• Strong Communication & Influence: Communicates clearly, persuasively, and confidently with customers, cross‑functional teams, and senior leadership.
• Cross‑Functional Collaboration: Works effectively with Design, Engineering, Project Management, Marketing, Operations, and Retail Media to deliver integrated solutions.
• Team Leadership & Talent Development: Builds, motivates, and develops a high‑performing sales team; sets expectations and drives accountability.
• Enterprise Sales Excellence: Leads complex, multi‑stakeholder sales cycles with strong negotiation, pipeline management, and deal‑strategy skills.
• Operational Discipline: Ensures accurate scoping, smooth handoffs, and excellent execution across projects and programs.
• Business & Financial Acumen: Understands pricing, margins, forecasting, and vertical‑level financial drivers.
• Innovation & Growth Mindset: Embraces new ideas, digital solutions, and continuous improvement.
• Adaptability & Change Leadership: Navigates ambiguity, drives change, and fosters resilience across the team.
• Culture & Integrity: Models transparency, inclusion, collaboration, and ethical leadership.

ESSENTIAL FUNCTIONS

Working conditions are in a normal office environment. While performing the duties of this job, the employee is regularly required to walk; sit and stand; using the hands to handle, finger, or feel objects, tools, or controls.  Occasionally, the employee must crouch or kneel.  The employee must occasionally exert or lift up to 20 pounds.  Successful performance requires good eyesight with or without corrective lenses. Requires long periods of time working at a computer and includes phone work. Extensive travel required to serve the clients and participate in company or team events in Union City CA or Chicago.

DISCLAIMER

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification and may be amended at any time at the sole discretion of the Employer.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.