Web Analytics Specialist (GA4 & Google Tag Manager)

Who We're Looking For

We have an immediate opening for a Web Analytics Specialist to join our team! This role sits at the intersection of digital analytics implementation, web analytics, and reporting. You'll own how data is collected across our websites and applications—and help turn that data into insights marketing and product teams can actually use.

You'll work closely with frontend engineers to design and maintain a clean, reliable JavaScript dataLayer, configure Google Tag Manager (GTM) and Google Analytics 4 (GA4), implement event tracking, and build dashboards and reports that help teams understand performance and user behavior. This role is ideal for someone who enjoys both getting the data right and making the data useful.

You'll collaborate across marketing, engineering, and product teams to improve analytics implementation, conversion tracking, reporting, and measurement strategy while helping establish scalable analytics standards across the organization.

This role is onsite in our Orem, UT office.

What You Need To Get The Job Done

Requirements

• Hands-on experience with Google Tag Manager (GTM), including custom triggers, variables, and event-based tracking
• Strong working knowledge of Google Analytics 4 (GA4), including event modeling, parameters, conversions, audiences, and reporting
• Experience designing or working with a JavaScript dataLayer
• Comfort collaborating with frontend engineers and reading JavaScript, HTML, and DOM code
• Experience building and maintaining dashboards and reports using GA4, Looker, Looker Studio, or similar business intelligence tools
• Strong analytical and problem-solving skills
• Ability to translate business questions into measurable analytics solutions
• Solid organizational skills and attention to detail
• Strong communication skills and ability to work cross-functionally
• Ability to take ownership of projects and see them through to completion

Bonus Points

• Experience with Server-side Google Tag Manager (sGTM) or GA4 Measurement Protocol
• Experience with BigQuery, SQL, or modern data warehouses
• Familiarity with marketing platforms such as Google Ads, HubSpot, LinkedIn, Meta, or similar platforms
• Experience with consent management platforms and privacy regulations including GDPR or CCPA

Did we mention having fun? Work hard, master your craft, and enjoy the journey along the way.

What You'll Do For Us

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation across our websites and applications
• Configure, maintain, and document Google Analytics 4 (GA4) events, parameters, conversions, and analytics standards
• Design and maintain a scalable, consistent JavaScript dataLayer in partnership with frontend engineering teams
• Debug and validate analytics implementations, event tracking, and conversion tracking across browsers, devices, and environments
• Build and maintain core dashboards and reports used by marketing, product, and leadership
• Help stakeholders understand what the data means and how to use it to make better business decisions
• Identify gaps in analytics tracking and proactively recommend improvements
• Establish analytics standards, naming conventions, documentation, and measurement best practices
• Continue developing your analytics, technical, and communication skills
• Maximize your growth through company-sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others

About Smarty

Who We Are

Smarty is a 10+ year company that is self-funded, profitable, growing, and genuinely fun to work for. We've been recognized as one of Utah's Top Workplaces in 2022, 2023, 2024, and 2025—and we'd love for you to come grow with us.

Since our founding in 2011, Smarty has become a recognized leader in location data intelligence. We provide enterprise-grade SaaS solutions for address validation, address standardization, address autocomplete, geocoding, and data enrichment in more than 240 countries and territories.

Our APIs, SDKs, and web applications help businesses process billions of addresses every day, improving shipping, customer data quality, fraud prevention, logistics, and operational efficiency.

Our culture is built around creating, building, helping, and collaborating. We believe in mastering our craft, supporting one another, solving interesting technical problems, and having fun while we do it.

What We'll Do For You

Compensation, Benefits, and Perks

A bulleted list doesn't really convey how enjoyable it is to work here. And let's be honest—these benefits sound generic on paper, but we think you'll be pleasantly surprised.

• Excellent compensation (DOE)
• 100% paid health, dental, and basic life insurance premiums (including family coverage)
• Long-term disability insurance
• Generous paid time off that increases with tenure
• 401(k) retirement plan with company matching
• Employee Assistance Program
• Ongoing professional and career development opportunities
• Modern tools and equipment to help you do your best work
• Fully stocked kitchen with unlimited drinks and snacks
• Team lunches and activities
• In-office chiropractic services
• Company retreats and many other unique perks

To Apply

Sounds too good to be true? Apply and find out for yourself.

Learn more about Smarty atwww.smarty.com.

Smarty is a leader in location data intelligence, providing enterprise-grade SaaS solutions for address validation, address standardization, geocoding, and data enrichment through easy-to-use website tools, SDKs, and fully documented APIs. Our customers process billions of addresses every day across more than 240 countries and territories.

And yes—we're still having fun.

Smarty is an Equal Opportunity Employer. Employment offers are contingent upon successful completion of a background check.