Web Content Coordinator

Job Summary

The Web Content Coordinator supports the university's digital presence by strategically auditing and optimizing existing content, proactively converting messaging to resonate with external audiences, and ensuring users find the information they are searching for. The coordinator works closely with campus partners to ensure website content remains current, relevant, brand-aligned, and compliant with institutional web governance policies.

Additionally, this role will assist in adhering to accessibility compliance guidelines, help migrate legacy content to digital archives and serve as a first responder for partner requested web update requests.

• Please note that this is a limited-term contract position with an initial duration of 24 months. The contract may be extended for an additional 12 months, subject to funding availability and organizational needs.

Knowledge, Skills, and Abilities

• In-depth understanding of CMS platforms (e.g. Modern Campus, Drupal, Webflow, etc.) for content creation, editing, publishing, and managing page structures.
• Familiarity with current best practices for web writing, content organization, user experience (UX), and digital archiving to ensure effective and sustainable content.
• Foundational knowledge of accessibility guidelines and principles to ensure web content is usable by individuals with different abilities.
• Basic comprehension of how SEO impacts content visibility and the role of content in improving search rankings.
• Working knowledge of AI tools and an understanding of how AI now affects website usage
• Ability to adhere strictly to established institutional brand guidelines, voice, tone, and editorial standards for consistent messaging.
• Exceptional ability to write, edit, and proofread clear, concise, and engaging web content tailored for external audiences.
• Demonstrated ability to identify and correct inaccuracies, inconsistencies, broken links, outdated information, and other content-related issues across a large website.
• Proven ability to manage multiple tasks, triage incoming requests, prioritize effectively, and meet deadlines in a dynamic environment.
• Excellent ability to work effectively with diverse campus partners, technical teams, and non-technical stakeholders to gather information and ensure content accuracy.
• Ability to learn and adapt to new web technologies, content strategies, and digital marketing trends.
• A service-minded approach when responding to and fulfilling content update requests from campus partners.

Required Qualifications

• Bachelor's degree in Communications, Marketing, Digital Media, English or a relevant field and one (1) to two (2) years of experience working with websites or digital content
• Familiarity with web content management systems (e.g. Modern Campus, Drupal, Webflow, etc.)
• Strong attention to detail and organization
• Basic understanding of accessibility, SEO, and editorial standards
• Ability to collaborate with both technical and non-technical stakeholders

OR

• A combination of education and work experience

Preferred Qualifications

• Experience in a higher education environment
• Familiarity with accessibility tools (Acrobat Pro, NVDA, WAVE, etc.)
• Understanding of writing for the web
• Knowledge of digital archiving best practices

Compensation & Benefits

• Job Family - Communications and Marketing Professional 1
• Market Range - 6 Salary Schedules
• For information on benefits, please visit www.etsu.edu/human-resources/benefits/.
• Application Instructions and additional details
• Documents needed to apply - Resume and cover letter
• Exempt positions are only required to be posted for a minimum of fourteen (14) calendar days. The closing date for this posting is subject to change without notice to applicants.
• Employment is contingent on a satisfactory background check

ETSU is an Equal Opportunity Employer

University Overview

East Tennessee State University (ETSU) is an institution with over 14,000 diverse students highly ranked graduate and undergraduate programs. Located in the Southern Appalachian Mountains of Northeast Tennessee, ETSU serves as a hub for community, discovery, and service. Aligned with the institution''s mission, we value efforts to engage in teaching, scholarship, creative activities, and service that involve community partners and address significant societal needs in our region and beyond. Recognized in 2024 as a Great College to Work For, recent strategic initiatives prioritize the institution's focus on community engagement.

Disclaimer: The Job Summary is intended to describe the general nature and level of work individuals perform in this classification. It is not intended to be a complete list of all responsibilities, duties, and skills required. Management reserves the right to revise the job or require different tasks to be performed as assigned to reflect changes in the position. Employees must be able to perform the position''s essential functions satisfactorily with or without reasonable accommodations