Web Development & Digital Marketing Intern

Kelso Industries

Salt Lake City, UT

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JOB DETAILS

SKILLS

Adobe Product Family, Analysis Skills, Artificial Intelligence (AI), Brand Marketing (Branding), Brand Positioning, Brand Strategy, CSS (Cascading Style Sheet), Centralized Operations/Management, Communication Skills, Compensation and Benefits, Content Development, Content Management, Content Management Systems (CMS), Copy Writing, Cross-Selling, Decentralized Operations/Management, Documentation, Electricity, Emerging Technology, Google Analytics, Graphic Design, HTML (HyperText Markup Language), HVAC, Leadership, Link Management, Machine Tool, Marketing Communications, Online Marketing, Plumbing, Process Improvement, Programming Tools, Project/Program Management, Prototyping, Refrigeration, Scalable System Development, Search Engine Optimization (SEO), Site Evaluation, Standards Development, Testing, Usability Engineering, User Interface/Experience (UI/UX), Web Application Framework, Web Design, Web Hosting, Web Programming, Web Site Evaluation, Web Templates, Website Management, Wordpress

LOCATION

Salt Lake City, UT

POSTED

6 days ago

Together We Build - Partnership, Innovation, Excellence, and Safety

At Kelso Industries, 3,500+ employees across 30 companies work together to deliver exceptional HVAC, mechanical, plumbing, refrigeration, and electrical solutions nationwide. Join us to grow your career, make an impact, and be part of a team where innovation, excellence, and safety come first.

Recruiter Notice: We respectfully ask external recruiters and staffing agencies not to submit candidates. We only accept direct applications.

Web Development & Digital Marketing Intern (AI-Focused)

Location: Draper, UT (Hybrid Preferred)
Duration: 10-12 weeks (Full-time internship)
Reports To: Communications Manager
Employment Type: Internship / Project-Based
Position Overview

Kelso Industries is seeking a motivated intern to support a website modernization initiative across our operating companies (OpCos). This role will focus on evaluating AI-based website development tools, assessing the current state of OpCo websites, and helping build scalable, brand-aligned website solutions that better support marketing, communications, recruiting, SEO, customer confidence, and cross-selling across the Kelso network.

This is a hands-on project ideal for someone interested in AI tools, web design, digital marketing, communications, UX, SEO, content management, website administration, and business process improvement.

The intern will help research and test AI website platforms, compare hosting and support models, present recommendations, and begin building or refreshing websites based on approved direction.
What You'll Do
1. Website Audit & Current-State Assessment

Inventory OpCo websites, vendors, hosting platforms, and ownership structure
Evaluate UX/UI, mobile responsiveness, SEO, content quality, and brand alignment
Identify gaps such as outdated content, broken links, inconsistent branding, and missed recruiting opportunities
Assess how effectively sites connect to the broader Kelso network

2. AI Website Tool Evaluation

Research and evaluate AI-based website builders and tools
Compare platforms across:
- Usability & design quality
- AI content generation
- SEO capabilities
- Customization & scalability
- Cost, hosting, and security
Build test pages / prototypes to validate capabilities
Document strengths, limitations, and best-fit use cases

3. Website Build & Optimization

Support creation or refresh of:
- Landing pages
- Career pages
- Service pages
- Leadership bios & project highlights
Assist with:
- Site structure, navigation, templates
- Hosting/domain setup
- Forms and basic SEO implementation
Execute quick-win improvements (content updates, CTA optimization, link fixes)

4. Content & Digital Marketing Support

Evaluate messaging for services, recruiting, and brand positioning
Identify opportunities to improve:
- Employer branding
- Cross-selling between OpCos
- Customer trust and clarity
Help create content standards and templates
Support light copywriting and AI-assisted content generation

5. Strategy & Recommendations

Develop comparisons of platforms, vendors, and support models
Deliver a final recommendation on:
- Centralized vs. decentralized website management
- AI tool adoption strategy
- Cost and scalability considerations
Present findings and roadmap to leadership

Key Deliverables

Website inventory + vendor/hosting tracker
Current-state assessment report
AI platform comparison analysis
Prototype pages or mock websites
Standardized website template/framework
SEO, UX, and content recommendations
Centralized support model recommendation
Final presentation with roadmap and cost considerations
Documentation for ongoing site management

Ideal Candidate

We're looking for someone who is curious, analytical, and comfortable experimenting with new technology.

Preferred background or interest in:

AI tools and emerging technology
Website design (Webflow, Wix, WordPress, etc.)
Digital marketing or SEO
UX/UI principles
Content creation or copywriting
CMS platforms
Employer branding or recruiting marketing
Research, analysis, and project management

Bonus skills (not required):

Basic HTML/CSS or site-building experience
Analytics tools (Google Analytics, etc.)
Graphic design tools (Figma, Canva, Adobe)

What You'll Gain

Hands-on experience with AI-driven website development tools
Exposure to multi-brand website strategy and governance
Practical experience in SEO, UX, and digital marketing
Opportunity to influence real business decisions and tooling strategy
Experience presenting to senior leadership
End-to-end project ownership (research recommendation execution)

Growth Opportunity

This project may evolve into ongoing work supporting centralized website management, digital marketing, or AI-enabled content strategy across Kelso Industries. High performers may be considered for future project work or full-time opportunities.

Why Join Kelso Industries?

Join us and be part of a team dedicated to creating efficient, sustainable, and high-performance environments that make a lasting impact across the industrial, commercial, and institutional sectors.

Here you will experience:

Growth Opportunities: Develop new skills, take on exciting challenges, and advance your career in meaningful ways.

Company Culture: You'll thrive in an environment that supports your growth, values your contributions, and makes work fulfilling and enjoyable.

Impact: Your work directly contributes to meaningful outcomes, allowing you to see the difference you make and feel a sense of purpose every day.

Competitive Compensation & Benefits: You'll be rewarded fairly for your contributions while enjoying perks that enhance your financial security, health, and overall well-being.

Kelso Industries celebrates diversity and is committed to creating an inclusive environment for all employees. We do not discriminate in any aspect of employment based on race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Kelso does business

About the Company

Kelso Industries

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