Web Development Manager

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Wellness resources
• Vision insurance

• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites.
• Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine.
• Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows.
• Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths.

• Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting.
• Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows.
• Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals.
• Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau.
• Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking.
• Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance.
• Ensure proper governance and QA of tracking tags, triggers, variables, and events for both web and advertising platforms.

• Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including:
  • Website host providers
  • Marketing and automation platforms
  • CRM functions within HubSpot
  • Advertising and analytics tools
  • Operational systems (POS, booking, scheduling, or brand-specific tools)
  • Vendor-provided APIs and partner technologies
• Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience.
• Oversee integration design, testing, performance, version control, and compatibility as platforms evolve.
• Maintain technical documentation, security reviews, and data-handling standards for all integrations.
• Lead vendor coordination — including troubleshooting, roadmap alignment, contract awareness, and escalation when integrations fail or degrade.
• Ensure integrations are resilient, secure, and scalable for multi-brand growth.
• Manage data and tracking integrations related to GTM, server-side tagging, and analytics platforms, ensuring accuracy across all systems.

• Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching.
• Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers.
• Administer permissions and roles across all connected systems and integrations.
• Drive performance optimizations that support reliability and scalability across Buzz's brand portfolio.

• Build and maintain RACI frameworks for systems, integrations, and operational responsibilities.
• Establish clear escalation paths for outages, integration failures, security incidents, or vendor issues.
• Ensure internal teams and external partners know who owns what, at every stage as it relates to systems.

• Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.
• Help prioritize development and integration enhancements in alignment with business needs.
• Manage vendor deliverables and ensure timely execution of initiatives.

• Foster collaborative problem-solving across the internal team and third-party vendors.
• Support long-term digital planning and cross-brand consistency.

• 5–7 years of web development experience, with strong front-end and back-end capabilities.
• Hands-on experience integrating HubSpot with websites, APIs, forms, automation, and ad platforms.
• Strong background in managing numerous third-party integrations and SaaS tools.
• Solid understanding of UX principles that support conversion and lead generation.
• Familiarity with tracking frameworks (UTMs, pixels, tag managers).
• Experience managing Google Tag Manager (GTM), including multi-container environments.
• Working knowledge of server-side tagging and its impact on data accuracy and performance.
• Strong grasp of web security best practices and systems administration.
• Ability to create RACI documents, escalation paths, and process documentation.
• Effective communicator who excels in a fast-moving, entrepreneurial environment.

• Experience in franchising, multi-brand, or multi-location environments.
• Knowledge of WordPress or headless CMS architectures.
• Experience with DevOps practices or CI/CD pipelines.
• Experience with Tableau integrations
• Certifications in cloud, security, or project management.

This is a remote position.