The Senior Web and Digital Experience Analyst manages daily web development, including page updates, UX/UI design, and HTML coding. This role provides technical support for Salesforce CRM and digital marketing automation to drive enrollment campaigns, lead generation, and student life cycle strategies. This role sits within Marketing, and Public Relations, working closely with the Student Affairs, and District Marketing teams. The Analyst conducts UX research and analyzes traffic for data-driven decisions. Serving as the primary internal resource, they advise departments on design, content strategy, and functionality via a structured ticketing workflow. Additionally, the Analyst manages digital accessibility compliance to ensure all content meets Web Content Accessibility Guidelines (WCAG) 2.1 AA standards.
Essential Functions
35% - Content Management: Interprets client web update requests and translates their vision to the website architecture. Executes web page edits and updates from client tickets, maintaining accuracy, timeliness, and adherence to brand standards. Serves as the primary point of contact for edit requests and manages the ticket workflow from submission to completion.
20% - UX & Accessibility: Ensures design consistency and upholds brand standards across the Phoenix College website. Guides UX strategic direction, manages accessibility compliance (ADA/Title II/WCAG), and provides recommendations to improve the overall digital experience for prospective and current students.
20% - Salesforce Digital Marketing Automation: Collaborates with Phoenix College, District marketing, and Student Affairs leadership on Salesforce Marketing Cloud (or CRM) lead generation, digital marketing campaigns, and student life cycle optimization. Provides technical support for automation workflows, list management, and performance reports to support enrollment goals.
15% - Client Consultation: Trains staff webpage users, assigns permissions, and meets with and advises clients on web page design and functionality.
10% - Proactive Web Content Research & Development: Researches trends in higher education web design, accessibility standards, and digital marketing. Proactively identifies opportunities to improve content relevance, search performance, and visual presentation. Performs other duties as appropriate & assigned