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Job Summary
The Web & Digital Experience Specialist leads the design, management, and continuous improvement of UMCI's digital presence, with a focus on website performance and user experience. You will blend technical expertise, design and content development to ensure UMCI's platforms are engaging, accessible and aligned with strategic communications goals.
Reporting to the Marketing & Communications Manager, you will manage the design and maintenance of the school's website and digital properties, with a focus on user experience, functionality, performance, and accessibility. This is more than a technical position; it's an opportunity to be a digital storyteller translating UMCI's mission into compelling, data-informed digital experiences for local, regional and global audiences.
For additional details about the position, please review the full job description.
Responsibilities*
Website Management & Optimization (40%)
Manage UMCI's public-facing website and intranet using a CMS (e.g., WordPress, Sanity or university systems)
Monitor search engine optimization (SEO) and answer engine optimization (AEO)/generative engine optimization (GEO), and adjust (e.g. keywords, content, site structure, etc.)
Publish and update content, ensuring accuracy, accessibility and brand alignment
Maintain website digital directory and events page.
Digital Design & User Experience (30%)
Design web pages, landing pages, and digital assets aligned with brand standards
Improve UX/UI across digital platforms
Collaborate with internal teams to translate campaigns and programs into engaging digital experiences
Digital Marketing & Analytics (20%)
Analyze Google Analytics data to determine trends and guide content, SEO, and AEO/GEO decisions.
Support Google Ads campaigns to drive awareness and engagement
Use insights to inform content, design, and strategy improvements
Content Development & Integration (10%)
Ensure content is clear, engaging, and audience-focused
Integrate website content with email marketing, events, and social platforms
Ensure tracking (e.g., UTMs, conversions) is implemented and troubleshoot as needed
Required Qualifications*
Why Work at Michigan?
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.
U-M EEO Statement
The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.