Company DescriptionAbout Sia Experience-Marketing AdvisorySia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI‑and data-driven strategies. Our teams lead full‑funnel marketing transformations—from strategy and go‑to‑market execution to experience design, performance measurement, and sustainable impact.Job DescriptionEmploymentType: W2 onlyCompensation: $70-75 hourDuration: Full-time (40 hours/week) through December 31, 2026Schedule: Monday–Friday, 9:00 AM–5:00 PM ESTOffice: HybridLocation: Bay AreaAbout the RoleAs a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives.ImpactBy bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimised—ultimately driving stronger customer experiences and business outcomes.Key ResponsibilitiesProgram Management & DeliveryOwn the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing websiteIndependently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plansLead cross‑functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiativesManage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needsPartner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, trade‑offs, and strategic directionIdentify risks, dependencies, and blockers early and proactively drive resolutionStrategic Problem Solving & OptimizationContinuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturityProactively surface risks, gaps, inefficiencies, emerging opportunities, bringing forward recommendations and proposed solutionsConduct audits, analyses, and research to inform optimization opportunities and future roadmap investmentsDrive process improvements that improve scalability, execution quality, and stakeholder experienceApply web best practices and strategic thinking to both new initiatives and existing site experiencesEstablish and refine operational processes, documentation, and governance frameworks that support a growing web programTranslate marketing and business objectives into actionable web recommendations and project plansEvaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long‑term site healthContribute to roadmap planning and prioritization discussions by identifying high‑impact opportunities and recommending trade‑offs when necessaryEnsure web initiatives support broader marketing goals and customer journey objectivesPartner with stakeholders to define success metrics and measurement approaches for key initiativesStakeholder Management & CommunicationServe as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycleConsolidate feedback, facilitate decision‑making, and communicate recommendations, risks, dependencies, and progress clearlyEscalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriateLead recurring project communications, stakeholder reviews, and status updatesBuild strong relationships across stakeholder groups while effectively navigating competing priorities and perspectivesAnalytics & PerformanceUse data and performance insights to inform recommendations, prioritization decisions, and optimization opportunitiesMonitor key performance indicators and identify trends, risks, and areas for improvementPartner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviewsCommunicate performance outcomes, insights, and recommendations to stakeholders and leadershipTranslate performance data into actionable next steps and roadmap opportunitiesWhat Success Looks LikeAI‑native operator — you use AI fluently across drafting, synthesis, and analysis. You think in agents and automation, not just prompts. You bring this capability to the role from day oneProjects are effectively scoped, planned, and delivered with strong stakeholder alignment and minimal oversightStakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguityWeb initiatives are prioritized effectively based on business impact, effort, dependencies, and strategic valueOpportunities for optimization and improvement are proactively identified and acted upon. Cross‑functional teams remain informed, aligned, and accountable throughout the project lifecycleRisks, blockers, and dependencies are surfaced early and managed effectivelyWeb recommendations are grounded in data, business objectives, and industry best practicesOperational processes become more scalable, efficient, and effective over timeSite performance, user experience, and overall program health continuously improve through proactive ownershipWork is organized, timelines are managed, and nothing falls through the cracksQualifications5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related rolesExperience in consulting, agency, or other fast‑paced, highly matrixed environments preferredProven experience managing complex, cross‑functional web initiatives from planning through launchExperience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategiesStrong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retentionDemonstrated experience with:SEO fundamentals and optimizationContent strategy and information architectureUser journeys and conversion best practicesWebsite governance and operational processesWeb analytics and performance measurementExperience using data and insights to inform recommendations, prioritization decisions, and optimization opportunitiesStrong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigationExperience collaborating cross‑functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teamsAbility to independently navigate ambiguity, make recommendations, and drive initiatives to completionPreferred:Familiarity with SEO basics and how they integrate into web content workflowsConsumer hardware, e-commerce, or devices web marketing backgroundExperience with project management toolsContent strategy experience (educational guides, product exploration, editorial calendars)Additional InformationDiversity, Equity, Inclusion & BelongingAt Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.Work Authorization & SponsorshipAt this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1‑B visa, F‑1 visa (OPT), TN visa, or any other non‑immigrant status).Job Location#J-18808-Ljbffr