Web Optimization Manager

Are you an SEO professional who thrives on driving organic search performance and visibility for purpose-driven organizations? Do you enjoy digging into data, translating performance signals into actionable insights, and working across a range of client accounts with structure and precision?

Interactive Strategies, a leading digital agency in Washington, DC, is seeking a skilled Web Optimization Manager to join our Data Insights team. This is a hands-on, execution-focused role for someone who has strong working command of both search optimization and analytics reporting and is ready to operate with a high degree of independence across both disciplines.

You will report to our Associate Director of Optimization and work closely with our Associate Director of Data and Analytics. This role is a strong fit for a well-rounded digital practitioner who wants to sharpen their skills across SEO and analytics while contributing meaningfully to a collaborative, client-focused team.

Responsibilities

• Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts.
• Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve.
• Complete competitive keyword gap analyses and map findings to actionable opportunities.
• Collaborate with content, UX, and development teams to implement best practices and support overall site performance.
• Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements.
• Support on-page SEO work including titles, meta descriptions, headings, and internal linking.
• Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio.
• Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy.
• Support quarterly performance reporting for select client accounts, independently managing smaller accounts.
• Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review.
• Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps.
• Populate structured outputs and checklists to support repeatable technical workflows.
• Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems.
• Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors.
• Work across multiple clients simultaneously with strong attention to detail and clear communication.
• Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.