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Website Content & Analytics Sr Manager

FREEMAN

Dallas, TX

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JOB DETAILS
SKILLS
Alliance/Partner Management, Analysis Skills, Artificial Intelligence (AI), Brand Marketing (Branding), Business-to-Business (B2B), Business-to-Business (B2B) Marketing, CSS (Cascading Style Sheet), Cadence, Click Through Rate (CTR), Content Development, Content Management Systems (CMS), Content Structure, Cross-Functional, DNS (Domain Name System), Dental Insurance, Diversity, English Language, Establish Priorities, Event Management, Google Search Engine, HTML (HyperText Markup Language), Health Information Technology, Identify Issues, Information Technology & Information Systems, Journalism, Leadership, Marketing, Marketing Communications, Online Publications, Online/Internet Brand Management, Operational Audit, Organizational Skills, Performance Analysis, Professional Services, Quality Assurance, Requirements Management, Search Engine Optimization (SEO), Service Level Agreement (SLA), Strategic Analysis, Technical Delivery, Thought Leadership, Trade Shows, User Interface/Experience (UI/UX), Vision Plan, Web Analytics, Web Client Plug-ins, Website Management, Willing to Travel, Wordpress, eCommerce
LOCATION
Dallas, TX
POSTED
12 days ago
About Us



The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.


Summary



The Senior Manager, Website Content & Analytics is a strategic and hands-on digital operations leader responsible for the performance, health, and visibility of The Freeman Company's brand web portfolio. This role directly owns content operations for four brands — The Freeman Company, Sparks, Studio Blue, and 3D Exhibits — while serving as the LLM visibility implementation coordinator for technical work across the full TFC portfolio, including Freeman, mdg, Alford, and BaAM. From SEO/GEO strategy to analytics infrastructure, this role ensures every property is accurate, performant, and discoverable across both traditional and AI-powered search.


This is not a content creation role. The ideal candidate partners with brand and marketing stakeholders to receive content, then publishes and optimizes it with a keen eye for digital journey, search visibility, and LLM discoverability. They are a disciplined analyst of how visitors move through each brand's web experience — constantly using data to identify where journeys break down, where content needs refreshing, and where better structure or optimization would improve both the user experience and findability across traditional search and AI-powered discovery. This role is eligible to work a hybrid schedule based out of our Headquarters in Dallas, TX.


Essential Duties & Responsibilities



Website Content Publishing & Operations


+ Own the publishing lifecycle across four TFC brand web properties (thefreemancompany.com, wearesparks.com, studioblueav.com, 3dexhibits.com) — receiving content from brand and marketing stakeholders and getting it live, well-structured, and optimized. Content authorship and brand voice decisions stay with the brand teams; this role owns execution and visibility.

+ Act as the in-house digital journey expert — using behavioral analytics, SEO data, and LLM visibility signals to identify where journeys break down, where content is stale, and what structural or placement changes would improve engagement, conversion, and findability. Translate findings into a prioritized content refresh roadmap and work with stakeholders to act on it.

+ Partner with IT on all custom development needs — new WordPress block patterns, hosting, DNS, plugin governance, and CMS changes go through IT; this role owns the brief, the business requirements, and the 24-hour SLA coordination to keep work moving.


SEO, GEO & LLM Visibility


+ Lead SEO strategy across owned TFC brand properties in partnership with manager — keyword prioritization, on-page optimization, and technical SEO health — directing IT on implementation of schema markup, crawlability fixes, and Core Web Vitals improvements.

+ Contribute to GEO strategy with manager, applying approaches to improve TFC brand presence across AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, Claude) and ensuring site content is structured to support that visibility. Marketing directs; IT implements the underlying technical changes.

+ Serve as the ongoing coordination lead for LLM visibility technical website audit recommendations across the full TFC portfolio — owned brands (TFC, Sparks, Studio Blue, 3D Exhibits) and coordinated brands (Freeman, mdg, Alford, BaAM) — translating findings into implementation briefs for IT and keeping execution on track across all brands.


Analytics & Reporting


+ Use GA4, GTM, and Google Search Console across all TFC brand properties to monitor performance and surface actionable insights. IT owns the analytics engineering, data layer governance, and tag QA infrastructure; this role defines reporting requirements, interprets the data, ensure consistent tracking across properties, and drives decisions from it.

+ Report regularly to marketing leadership on organic performance — rankings, organic sessions, click-through rates, channel source trends, and GEO brand mention share — with recommendations clearly connected to observed data. Support the transition to an enterprise GA4 setup by defining cross-brand measurement requirements.


Freeman.com & Cross-Brand Collaboration


+ Work with the Freeman.com Commerce Web lead to ensure organizer-facing content — strategy resources, thought leadership, industry insights — is current, findable, and sequenced into a journey that moves visitors from awareness to action.

+ Serve as the primary intake point for web publishing requests across all TFC brand teams, including new landing pages — managing prioritization and expectation-setting — and present performance updates, SEO roadmaps, and visibility findings to marketing leadership on a regular cadence. Use AI tools to efficiently develop new landing pages and ensure visibility.


Education & Experience



+ 7+ years of experience in web publishing, digital content operations and/or web analytics — ideally in a B2B, multi-brand, or agency environment

+ Bachelor's degree in Marketing, Communications, Journalism, English, or a related field required. Equivalent professional experience considered

+ Proven SEO expertise: keyword strategy, on-page optimization, technical SEO, and performance reporting

+ Working knowledge of GEO principles and how AI-powered platforms surface and cite content — with the ability to apply those principles to page structure and optimization decisions

+ Strong analytical instincts — comfortable interpreting GA4, behavioral analytics, and search data to diagnose journey issues and prioritize improvements

+ Demonstrated experience managing multiple brand websites simultaneously, with strong WordPress proficiency

+ Proven ability to manage complex, multi-stakeholder workloads and cross-functional partnerships (including IT and agency) in a fast-paced environment

+ Familiarity with HTML/CSS and WordPress block development; experience with AI coding tools (e.g., Claude Code) for publishing and front-end tasks preferred

+ Background in events, trade shows, experiential marketing, or B2B professional services preferred

+ Knowledge of structured data/schema markup and its application to SEO and AI-driven discovery preferred


Travel Requirements



Travel up to 25%


What We Offer



The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.


+ Medical, Dental, Vision Insurance

+ Tuition Reimbursement

+ Paid Parental Leave

+ Life, Accident and Disability

+ Retirement with Company Match

+ Paid Time Off


Diversity Commitment



At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


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About the Company

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