Website Manager

Website Manager

Salary

$50,680.00 - $68,169.00 Annually

Location

Lawson - Birmingham, AL

Job Type

Full-Time

Job Number

07980

College/Division

LAWSON-601090-Public Relations/Development

Opening Date

06/12/2026

Closing Date

6/28/2026 11:59 PM Central

Campus Location

Lawson State Community College

• Description
• Benefits
• Questions

Position Summary

The Website Manager oversees the strategic development, maintenance, and optimization of the Lawson State Community College website to ensure it serves as an effective marketing and communication asset. This position is responsible for website content management, analytics and performance measurement, accessibility compliance, search engine optimization, emerging technologies, and coordination with third-party vendors. The Website Manager collaborates with campus leaders to ensure the website accurately represents the Colleges brand, meets accessibility standards, provides an excellent user experience, and supports institutional goals including student recruitment, enrollment, and campus engagement.

Salary Schedule: Appropriate placement on Salary Schedule E2-02 ($50,680 - $68,169) based on experience

Essential Duties and Responsibilities

• Manage website content development and maintenance - Oversee the development and ongoing maintenance of website pages; coordinate content updates with campus departments and colleagues; ensure content is current, accurate, and aligned with institutional messaging and brand standards.
• Implement and analyze web analytics - Establish and maintain Google Analytics tracking; monitor user behavior, traffic patterns, and conversion metrics; analyze data to identify trends and optimization opportunities; provide performance reports to the Director and campus stakeholders with actionable insights.
• Optimize website user experience and conversion; analyze user journey and identify drop-off points; implement improvements to website navigation, page speed, and mobile responsiveness; track conversion metrics and recommend changes to improve performance.
• Ensure the website meets Section 508 Accessibility Standards and WCAG 2.1 guidelines; conduct ongoing accessibility audits; work with campus colleagues to develop accessible digital content.
• Implement Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)with strategies to improve organic search visibility; implement keyword research and on-page optimization; monitor performance metrics.
• Manage the colleges CMS platform; customize and maintain CMS functionality; install and update plugins and third-party integrations; ensure CMS security and performance.
• Manage relationships with vendors providing hosting, accessibility services, mobile app development, chatbot deployment, and related web services.
• Monitor website uptime, page load speeds, and overall performance; work with IT and hosting vendors to maintain server stability.
• Monitor the website to ensure brand standards, visual consistency, and messaging alignment across all pages.
• Ensure website domain and hosting registrations are current; manage website-based subscriptions; maintain Google Business and Bing Places listings.
• Provide occasional audiovisual and technical support as needed for college activities, and assist with photography, video, and audio support.
• Perform other duties as assigned by the Director.

Qualifications

• Associate's Degree or equivalent from a regionally accredited institution in Computer Science, Web Development, Marketing, Communications, or related field
• Three (3) years of website management and content management system (CMS) administration experience
• Google Analytics skills and experience with web analytics platforms
• Strong understanding of accessibility standards
• Experience with website content management systems
• Knowledge of SEO best practices and implementation
• Excellent written and verbal communication skills
• Ability to manage multiple projects and work well under deadlines
• Strong organizational skills and attention to detail

PREFERRED QUALIFICATIONS:

• Bachelors Degree in Web Development, Information Technology, Marketing, Communications, or related field
• Experience in higher education website management
• Google Analytics certification or advanced training
• Experience with conversion optimization and A/B testing
• Experience managing third-party vendor relationships
• Knowledge of mobile app development and chatbot platforms
• Project management experience
• Understanding of digital marketing and marketing metrics
• Must be able to manage multiple priorities and deadlines
• Must be detail-oriented and quality-focused
• Must be flexible and adaptable to changing technology and institutional priorities
• Must be able to work a flexible schedule as needed
• Must be comfortable learningnew technologiesand software platforms
• Must be able to lift and carry light objects within safety limits

OTHER QUALIFICATIONS AND JOB REQUIREMENTS:

• Must be able to manage multiple priorities and deadlines
• Must be detail-oriented and quality-focused
• Must be flexible and adaptable to changing technology and institutional priorities
• Must be able to work a flexible schedule as needed
• Must be comfortable learningnew technologiesand software platforms
• Must be able to lift and carry light objects within safety limits

PHYSICAL REQUIREMENTS:

• General office environment with the ability to stand or sit for prolonged periods;
• Ability to travel independently and navigate multiple campuses;
• Ability to lift, move, or transport independently up to 25 lbs.; and
• Ability to climb a ladder and/or step stool, bend, stoop, kneel, etc.

Application Procedures/Additional Information

Applicants may apply at www.lawsonstate.edu. For questions please contact the Office of Human Resources at 205-929-3408 . All application materials will become the property of the college. It is the sole responsibility of the applicant to ensure his or her application packet is completed. Only applications received during the period of this announcement will be considered. No previous application files will be transferred for consideration for this position.

A complete application packet consists of:

• A cover letter
• An Online application
• A current resume
• A copy of relevant post-secondary transcripts identifying the applicant, institution, and date of degree conferred.

If employed, all official transcripts must be received in the Office of Human Resources prior to the employment start date.

Applicants who fail to submit a complete application packet will not be considered. Before an offer is made, the top applicants must provide the following: Employment verification letter(s) from a current or previous employer detailing all relevant experience. Employment verification letters must include employment dates and job title and be on official letterhead with an authorized personnel signature. Work experience verification from a current employer may be delayed until an official offer of employment has been made. Applicants must submit a written request to delay submission or work experience verification from a current employer. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.

EEOC, E-VERIFY, AND BACKGROUND CHECK STATEMENTS:

Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.

Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request.

In accordance with Alabama Community College System Policy and Guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Lawson State Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employees eligibility to work in the United States as required by the Department of Homeland Security.

ADDITIONAL INFORMATION:

Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must adhere to the Colleges prescribed interview schedule and must travel at their own expense. The College reserves the right to withdraw this job announcement at any time prior to awarding.

Sick Leave

All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teachers Retirement.

8 hours per month

(may accumulate an unlimited number)

Annual Leave

All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.

0-4 years 8 hours per month

5-9 years 10 hours per month

10-14 years 12 hours per month

15-19 years 14 hours per month

20+ 16 hours per month

(may accumulate up to 480 hours)

Personal Leave

All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.

Unused Personal Leave converts to sick leave if not used.

(converts to sick leave at the end of August each year if not used)

Professional Leave

Up to 10 days a year of professional development leave with pay may be granted by the President.

Holidays

New Years Day

Martin Luther King/Robert E. Lee Birthday

National Memorial Day

Juneteenth

Independence Day

Labor Day

Veterans Day

Thanksgiving Day

Day after Thanksgiving Day

Christmas Eve

Christmas Day

16 (5 locally assigned)

Contracted Work Days

260

Retirement

The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit The Retirement Systems of Alabama. All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers Retirement System of Alabama.

Tier I - Pays 7.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II - Pays 6.20% monthly. State matches 13.61% (effective 10/01/25)

Law Enforcement Officers:

Tier I-Pays 8.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II- Pays 7.20% monthly. State matches 13.61% (effective 10/01/25)

Health Insurance

PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit http://www.rsa-al.gov/index.php/members/peehip

Premium amounts:

• Single $ 30
• Family (without Spouse but with dependents) $ 207
• Employee + Spouse (no dependents) $ 282
• Family (with Spouse and dependents*) $ 307
• Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.

Tobacco Usage Premium

• Member $ 50
• Spouse $ 50

The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the Wellness Program section to learn how you and/or your spouse can receive the non-tobacco user discount.

Wellness Premium

• Member $ 50
• Spouse $ 50

The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the Wellness Program section to learn how you and/or your spouse can receive a wellness premium waiver.

If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.

Optional Coverage Plan Premiums

• Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38
• Dental Single $ 38 Dental Family $ 50

Institution matches $800 monthly (effective 10/01/17).

Duty Hours

(hours vary by campus and needs of the student)

Tuition Assistance

This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.

Employees/Dependents at two-year colleges:

• 1/3 waived after 1st year
• 2/3 waived after 2nd year
• 3/3 waived after 3rd year

Note: Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.

01

Salary Acknowledgment -Staff I acknowledge that this position has an established salary range and that initial salary placement will not exceed the maximum. Initial salary placement grants full (1:1) credit for prior work experience in Alabama public schools, colleges, and adult education programs. Related full-time work experience outside of Alabama public education will be credited at one-half (2:1).

• YES - I have reviewed and understand the salary range and agree to be considered for this position under these terms.
• NO - I have reviewed the salary range, and it does not meet my compensation expectations.

02

Do you have an Associate's Degree/equivalent or higher from a regionally accredited institution in Computer Science, Web Development, Marketing, Communications, or related field ?

• Yes
• No

03

Do you have experience with website content management systems ?

• Yes
• No

04

Do you have three (3) years of website management and content management system (CMS) administration experience ?

• Yes
• No

05

Do you have knowledge of SEO best practices and implementation

• Yes
• No

06

I understand that I will be contacted through the email I have provided on my application for updates on this position.

• Yes
• No

07

Did you attach the required application materials as listed on the job bulletin, including 1) a current résumé, 2) a cover letter describing specifically how your experience and qualifications meet the required qualifications, 3) copies of appropriate transcript(s) identifying the applicant, date degree conferred, and verifying the minimum degree requirements (NOTE: COPIES OF DIPLOMAS WILL NOT BE SUFFICIENT) and copies of applicable licenses and/or certifications if required by the job posting? Applicants who fail to submit all required information will be disqualified. (You are encouraged to double-check your uploaded items. IF YOU CANNOT ANSWER YES, PLEASE DO NOT SUBMIT YOUR APPLICATION UNTIL YOU HAVE ALL OF THESE MATERIALS UPLOADED.)

• Yes, all required documents are attached.
• No, I did not attach the required documents. I understand that without the required documents attached I will not be eligible for an interview or an offer of employment.

Required Question

Employer ACCS

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