Website Manager

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.

With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we're united by our purpose of Building a Better Future forAll through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

For more information, visit www.jameshardie.com.

Summary

This exciting opportunity with our James Hardie Marketing team to drive the evolution of our digital presence and organic growth strategies. This strategic individual contributor role will own the company's global web property for TimberTech while championing innovation in how our brand is discovered and represented across both traditional search and the rapidly growing world of AI-driven generative search (GEO).

In this role, you will not only optimize the website experience, but also introduce new marketing approaches that ensure our brand, expertise, and content surface prominently in generative AI responses. You will own the company's website end-to-end and be directly accountable for its success as a primary driver of acquisition, conversion, and pipeline impact. Success will require close collaboration with growth marketing, product marketing, communications, PR, and content leaders to align narratives across web, media, and AI-driven platforms.

You will also establish strong governance, quality standards, and prioritization processes to ensure website updates and content publishing are strategic, planned, and brand-aligned-eliminating ad-hoc requests and reactive execution. This is a unique opportunity to shape the future of digital marketing at James Hardie and influence how buyers discover and engage with our TimberTech product line.

What You'll Do:

Website Strategy & Stewardship:

• Guiding the strategy, roadmap, and performance of TimberTech's website and microsites
• Ensuring a seamless, engaging, and conversion-optimized experience for diverse audiences worldwide
• Driving the web localization strategy and execution as needed
• Introducing site innovation, CRO (conversion rate optimization) strategies, personalization, and A/B testing requirements to improve engagement and pipeline, partnering closely with demand generation
• Partnering with content, brand, and product marketing teams to highlight company thought leadership and value
• Ensuring all day-to-day web operations run smoothly for all functions that rely on the website, including marketing, sales, partners, and more
• Guiding execution across cross-functional internal contributors and external agencies

• Shape our GEO strategy in partnership with agencies to ensure visibility and authority in generative AI search platforms (Gemini, ChatGPT, Perplexity, Bing Copilot, and others).
• Collaborating with corporate marketing and PR teams to align messaging, news coverage, and thought leadership so the company is consistently referenced and represented in AI summaries.
• Defining and evangelizing best practices for structuring content, metadata, schema, and contextual signals that improve AI-driven discoverability.

• Partnering with marketing team to oversee global SEO strategies while owning the roadmap to maximize discoverability across traditional search engines.
• Optimizing content hubs, landing pages, and product resources for keyword visibility and organic growth.
• Align marketing strategies into a unified acquisition framework, ensuring keyword targeting, content optimization, and paid search campaigns work cohesively to maximize visibility, conversion rates, and pipeline impact.

• Defining KPIs and dashboards for web, SEO, and GEO performance
• Providing regular reporting and insights to executives on attribution, pipeline contribution, and brand visibility
• Using analytics and testing tools to understand user behavior and continuously improve experiences

• Guiding agency execution and crossfunctional team collaboration to deliver measurable impact
• Collaborating across marketing, PR, corporate marketing, sales, and products to drive cross-functional digital impact
• Supporting a culture of strategic planning and thoughtful execution, ensuring the website evolves deliberately-not reactively.

• Creating website governance frameworks, publishing standards, and supportive approval processes to reduce adhoc updates and encourage strategic prioritization.
• Ensuring quality and alignment of web content by supporting brand, UX, messaging, accessibility, and SEO/GEO standards.
• Designing and guiding an intake and prioritization process that reflects strategic goals rather than reactive requests.
• Maintaining consistency and care across content, UX, and design to protect the integrity of the brand and user experience.
• Building a structured operating model so publishing is predictable, planned, and aligned with campaign and brand goals.

• 5+ years of experience in digital marketing, with roles guiding website strategy, SEO, and organic growth.
• Demonstrated success building and optimizing global websites as demand-generation engines.
• Proven expertise in SEO and emerging specialization in GEO (AI search optimization).
• Experience collaborating with PR and corporate marketing teams to elevate brand visibility across digital and media ecosystems.
• Hands-on experience with CMS platforms, SEO/GEO tools (SEMrush, Ahrefs, Screaming Frog, emerging GEO trackers), website behavioral tools (VWO, Hotjar), and analytics platforms (Looker/Tableau).
• Strong communication skills with the ability to influence and spearhead cross-functional initiatives.
• Basic Coding Proficiency: The ability to work with HTML, CSS, and JavaScript for implementing website enhancements, troubleshooting technical issues, and enabling rapid experimentation for SEO and CRO improvements.
• Demonstrated ability to foster a culture of strategic planning and thoughtful execution -- creating governance, prioritization, and content standards to eliminate reactive publishing and maintain consistent quality.
• A visionary mindset with the ability to pioneer new approaches while delivering measurable results

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• (Paid sick leave)
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions
• Click here to learn more about our benefits