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Website Manager

SUNNY DISTRIBUTOR INC.

Industry, CA

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JOB DETAILS
JOB TYPE
Full-time
SKILLS
A/B Testing, Analysis Skills, Banner Advertising, CSS (Cascading Style Sheet), Contract Research Organization (CRO), Cross-Functional, Customer Service Operations, Customer Support/Service, Customer/Consumer Behavior, Data Analysis, Fitness, Google Analytics, HTML (HyperText Markup Language), Marketing, Marketing Campaign, Marketing/Promotional Messaging, Merchandising, Metrics, Online Marketing, Online Product Merchandising, Organizational Skills, Performance Management, Performance Metrics, Performance Tuning/Optimization, Pricing, Problem Solving Skills, Process Improvement, Product Merchandising, Product Support, Product/Service Launch, Project/Program Management, Promotional Strategy, Revenue Growth, Sales, Sales Presentation, Sales Strategy, Search Engine Optimization (SEO), Up-Selling, User Experience Design (UXD), User Interface/Experience (UI/UX), Web Client Plug-ins, Web Site Evaluation, Website Conversion, Website Management, eCommerce, eCommerce Sales
LOCATION
Industry, CA
POSTED
30+ days ago
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
The Website Manager will be responsible for the day-to-day management of our Shopify website, ensuring a seamless user experience, accurate product merchandising, and performance-driven optimizations to maximize conversion and online sales. This role blends creativity, data analysis, and technical skills to drive sales and customer engagement through product presentation, promotional strategy, and on-site UX improvements.
Key Responsibilities
Shopify Website Management
  • Oversee and update all aspects of the Shopify website, including homepage, product pages, navigation, and collections.
  • Maintain accurate product listings, descriptions, images, pricing, and inventory syncing.
  • Implement and test site updates, themes, plugins, and custom features.
  • Coordinate with development or design teams for UX/UI enhancements.
Product Merchandising & Sales Optimization
  • Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns.
  • Create promotional banners, landing pages, and product highlights to support e-commerce goals.
  • Optimize product pages for SEO, conversion rate, and upsell opportunities.
  • Run A/B tests on layouts, copy, and CTAs to improve performance.
Analytics & Reporting
  • Monitor Shopify analytics and third-party tools to evaluate website performance, customer behavior, and sales trends.
  • Report on KPIs such as conversion rate, bounce rate, time on site, and product performance.
  • Use data to identify opportunities to increase revenue and reduce cart abandonment.
Cross-Functional Collaboration
  • Work closely with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability.
  • Coordinate product launches and seasonal campaigns across website and email.
  • Support customer service or operations with site-related issue resolution.

Qualifications
  • 3+ years of experience in e-commerce website management or merchandising, preferably with a DTC brand.
  • Hands-on experience with Shopify (Shopify Plus a plus).
  • Strong understanding of digital merchandising, user behavior, and online sales strategies.
  • Basic HTML/CSS knowledge and familiarity with tools like Google Analytics, Klaviyo, Hotjar, and Search Console.
  • Eye for visual presentation, layout, and content flow.
  • Strong project management and organizational skills.
  • Data-driven with an understanding of CRO and e-commerce metrics.
  • Experience in the fitness, wellness, or consumer goods industry is a plus.
Benefits
  • Medical, Dental, Vision Insurance: Company covers 80% for employees only.
  • Life Insurance: Fully covered by the company
  • 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
  • Sick Paid Leave
  • 7 Paid Holidays (Eligible after probation period)
  • Accrued Vacation
  • Company provides discounts for fitness equipment for our employees

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About the Company

S

SUNNY DISTRIBUTOR INC.

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