The West Regional Sales Manager- Betco/Basic Coatings is responsible for achieving the annual revenue plan across a territory through virtual and strategic selling. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and Basic Coatings product lines, primarily through the Jan/San and wood floor channel. The position drives end-customer demand, supports distributor growth, and partners closely with field and internal teams to accelerate sales performance.
Location: Central or Pacific Time Zone
Requirements
ESSENTIAL DUTIES AND RESPONSIBILITIES: other duties may be assigned as needed.
Drive end-customer sales to expand account penetration through virtual and remote engagement.
Develop and execute sales strategies to meet or exceed revenue and growth objectives.
Manage a portfolio of accounts, serving as the primary point of contact.
Review sales penetration across key product categories and build targeted sales plans.
Achieve annual distribution and end-customer sales targets.
Partner with Regional Sales Directors and Field Sales Support teams to support initiatives and key opportunities.
Develop and execute strategic growth plans with distributors.
Implement pricing strategies and contract management for distribution partners and end customers.
Execute promotional programs provided by the marketing team.
Manage promotional spending (PFA) to achieve sales goals.
Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights.
Provide sales forecasting and pipeline management.
Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations.
BEHAVIORAL CAPABILITIES
Business Acumen: Understands market trends, policies, competition, and strategic practices.
Customer Focus: Committed to meeting and exceeding customer expectations, building trust and long-term relationships.
Integrity: Acts in alignment with company values and ethical standards.
Interpersonal Savvy: Builds strong relationships across all levels using diplomacy and tact.
Communication Skills: Clearly conveys messages in written and verbal formats.
Negotiation Skills: Navigates challenging situations effectively while maintaining relationships.
Decision-Making: Makes informed decisions based on analysis, experience, and judgment.
Results-Driven: Consistently exceeds sales goals and pushes for continued success.
EDUCATION and/or EXPERIENCE
Bachelor's degree in Business with a focus on Sales.
3-5 years of progressive sales management experience.
REQUIRED SKILLS
Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
Experience using iPhones and laptops for business applications.
Knowledge of Customer Relationship Management (CRM) software.
Ability to manage and grow accounts in a virtual selling environment.
PHYSICAL REQUIREMENTS
Ability to work on a computer for extended periods.