Winter 2027 Co-op - Social Media, North American Coffee

Job Overview:

Winter 2027 Co-op - Social Media, North American Coffee

If your camera roll is full of screenshots of trends, you've ever sent a TikTok to a friend with "we need to do this," or you can explain why a piece of content works before the comments even load…keep reading.

We're looking for a Social Media Co-op to join our North American Coffee Marketing team and help bring some of our most-loved coffee brands to life on social. This isn't a "sit on the sidelines and observe" kind of co-op. You'll be part of the team creating, posting, trend-spotting, brainstorming and helping us figure out how brands can show up in culture in ways people actually want to engage with.

You'll work across brands including Keurig, Green Mountain Coffee Roasters, The Original Donut Shop, McCafé at Home and Keurig Coffee Collective, with opportunities to support other brands and partnerships across our coffee portfolio.

In short: you'll help us make coffee brands worth following.

Schedule:

• The KDP Winter 2027 Co-op Program runs from January 4th through May 21st, 2027
• Location: Burlington, MA
• Full-time; 40 hours per week
• Monday-Friday
• 8:00am until 5:00pm
• Hybrid

WHAT YOU'LL DO

• Create content people actually want to engage with. Help concept, shoot and create social-first content for TikTok, Instagram, Facebook and YouTube Shorts - from quick-turn trends to planned brand moments.
• Be chronically online - professionally. Keep a pulse on what's happening across social, internet culture, creators and emerging platform behaviors. Bring us the trends worth jumping on and know which ones we should probably leave alone.
• Turn trends into brand ideas. Spot an opportunity and help answer the most important question: How could our brands make this their own?
• Help run our social engine. Support content calendars, publishing, weekly planning and the day-to-day details that keep multiple social channels moving.
• Join the brainstorm. Bring ideas to the table for cultural moments, seasonal campaigns, product launches, partnerships and the random Tuesday when the internet decides everyone is suddenly obsessed with something.
• Get behind the camera and maybe in front of it. Help capture quick-turn content in the office, at events and wherever inspiration strikes. You don't need to be an influencer, but you should be comfortable making content that feels native to social.
• Learn what makes content work. Dig into social performance and help us understand what stopped the scroll, what people shared, what sparked conversation and what we should do more of next time.
• Listen to the internet. Help us keep a pulse on what consumers are saying about coffee, our brands and culture more broadly, surfacing interesting conversations and insights back to the team.

Elements of the KDP 2027 Co-op Program include:

• Engaging and partnering on innovative projects to gain experience in a fast paced, cross functional team environment
• Receive mentor support for your professional development
• Participate in meet & greets and lunch & learns with KDP executives and other organization leaders
• Receive professional development training such as networking, professional skills development and presenting
• Complete a project from start to finish and present it and your takeaways to your team, department, and senior leaders to highlight your project work and impact on the business

WHAT YOU'LL GET

This co-op is designed to give you real experience, real ownership and real work to point to when it's over.

You'll get exposure to:

• Social strategy and content creation for nationally recognized brands
• Trendspotting and real-time marketing
• Community management and social listening
• Creators, partnerships and cultural activations
• Social analytics and understanding what makes content perform
• Cross-functional brand marketing and agency partners
• The realities of building brands at the speed of social

This role is specific to the current Coffee Operating Unit of KDP.  Following the recent, successful acquisition of JDE Peet's in April 2026, the Coffee Operating Unit will become its own independent publicly traded company.  For more information on this, please visit keurigdrpepper.com

Total Rewards:

• $28/hr
• Paid bi-weekly
• $5,000 sign-on bonus, paid within first 30 days of employment

Requirements:

We're looking for someone who:

• Undergraduate currently enrolled in a full time academic program from an accredited college or university, majoring in Business, Marketing, or a related field.
• Lives and breathes social media and genuinely understands how people use TikTok, Instagram and emerging platforms
• Has strong creative instincts and an eye for content that feels native - not overly branded
• Is curious, resourceful and willing to pitch an idea even if it's a little out there
• Can move quickly without losing attention to detail
• Is organized enough to balance multiple brands, projects and deadlines
• Loves internet culture, creators, trends and understanding why something is taking off
• Is comfortable capturing content on a phone and learning basic editing tools
• Can work collaboratively in a fast-moving corporate environment
• Is excited to learn, ask questions and jump in
• Bonus points if you've managed a social account, created content for a student organization, brand or yourself, know your way around CapCut or InShot, or have ever correctly predicted a trend before it hit your group chat.

Most importantly, you won't spend four months just taking notes in meetings. We want your POV. Social changes every day, and we believe some of the best ideas can come from the people closest to culture.

WHAT SUCCESS LOOKS LIKE

By the end of your co-op, you'll know our brands, our audiences and our social channels inside and out. You'll be able to spot an opportunity, turn it into an idea, help bring it to life and understand whether it worked.

And ideally, you'll leave with a camera roll full of content, a portfolio full of work you're proud of, and a very strong opinion about what makes a good brand TikTok.

If you're creative, curious, social-obsessed and ready to turn your screen time into work experience, we want to meet you.

Please Note: You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require sponsorship in the future or cannot work now on a full-time basis.

We incorporate HireVue, an automated interview tool, into our campus recruitment process. Please visit this link to learn more about HireVue and how to prepare. *We recommend checking with your campus career center for additional preparation resources such as InterviewStream, Big Interview and more.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words 'AI Opt-Out' and either job title and location or Job ID # in the email subject line in your email application.