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Work Truck Marketing Manager

Iconma

Lisle, IL

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JOB DETAILS
SALARY
$57–$64 Per Hour
SKILLS
Budget Management, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Competitive Research, Continuous Improvement, Cross-Functional, Demand Forecasting/Planning, Demand Generation, Expense Allocation, Health Plan, Industry/Trade Analysis, Industry/Trade Press, Leadership, LinkedIn, Manufacturing, Market Entry Strategy, Marketing, Marketing Plan, Marketing Strategy, Performance Management, Performance Metrics, Product Support, Product/Service Launch, Purchasing/Procurement, Return on Investment (ROI), Sales, Strategic Planning
LOCATION
Lisle, IL
POSTED
Today

Our Client, a Truck and Engine Manufacturing company, is looking for a Work Truck Marketing Manager for their Lisle, IL location.
 
Responsibilities:

  • Business Partnership & Commercial Alignment:
  • Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership
  • Translate business objectives into brand-building and demand generation plans
  • B2B Marketing Strategy & Planning:
  • Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas
  • Map marketing efforts to complex buying journeys involving multiple decision-makers
  • Identify whitespace opportunities within existing customers and new markets
  • Paid Media & Digital Activation:
  • Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search)
  • Align channel mix to different funnel and journey stages
  • Manage budgets with a focus on performance and cost efficiency
  • Performance Measurement & Revenue Attribution:
  • Define and track KPIs
  • Monitor full-funnel performance
  • Deliver insights and recommendations to optimize campaigns and investment
  • Continuously test messaging, targeting, and creative to improve performance
  • Cross-Functional & Product Alignment:
  • Collaborate with product and sales to align go-to-market strategies
  • Support product launches with integrated B2B marketing plans
  • Ensure alignment between product value propositions and market needs
  • Budget & Agency Management:
  • Manage marketing budgets tied to business unit goals and ROI targets
  • Oversee agency partners and vendors supporting campaign execution
  • Optimize spend allocation based on performance and business priorities
  • Innovation & Continuous Improvement:
  • Drive a test-and-learn culture focused on measurable outcomes
  • Stay current on industry trends, competitive activity, and customer needs
 
Why Should You Apply?

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/

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