Work Truck Marketing Manager

Our Client, a Truck and Engine Manufacturing company, is looking for a Work Truck Marketing Manager for their Lisle, IL location.
 
Responsibilities:

• Business Partnership & Commercial Alignment:
• Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership
• Translate business objectives into brand-building and demand generation plans
• B2B Marketing Strategy & Planning:
• Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas
• Map marketing efforts to complex buying journeys involving multiple decision-makers
• Identify whitespace opportunities within existing customers and new markets
• Paid Media & Digital Activation:
• Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search)
• Align channel mix to different funnel and journey stages
• Manage budgets with a focus on performance and cost efficiency
• Performance Measurement & Revenue Attribution:
• Define and track KPIs
• Monitor full-funnel performance
• Deliver insights and recommendations to optimize campaigns and investment
• Continuously test messaging, targeting, and creative to improve performance
• Cross-Functional & Product Alignment:
• Collaborate with product and sales to align go-to-market strategies
• Support product launches with integrated B2B marketing plans
• Ensure alignment between product value propositions and market needs
• Budget & Agency Management:
• Manage marketing budgets tied to business unit goals and ROI targets
• Oversee agency partners and vendors supporting campaign execution
• Optimize spend allocation based on performance and business priorities
• Innovation & Continuous Improvement:
• Drive a test-and-learn culture focused on measurable outcomes
• Stay current on industry trends, competitive activity, and customer needs

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities