Chief Marketing and Communications Officer East Tennessee State UniversityChief Marketing and Communications OfficerJohnson City, TNIn carrying out these responsibilities, the CMCO models and advances ETSU''s core values, fostering a culture where people are treated with dignity and respect, relationships are grounded in trust and integrity, diverse perspectives are valued, excellence is achieved through collaboration and innovation, resources are stewarded responsibly, and a commitment to intellectual achievement remains central to the University''s mission. The CMCO oversees the Office of University Marketing and Communications, leading a team of marketing and communications professionals responsible for advancing the University''s goals through integrated communications, media relations, digital strategy, content development, and brand management.
NewDigital Marketing Specialist, University Marketing and Communications (120360) East Tennessee State UniversityDigital Marketing Specialist, University Marketing and Communications (120360)Johnson City, TNThe Digital Marketing Specialist is responsible for developing, implementing, optimizing, and measuring digital marketing initiatives that advance East Tennessee State University''s strategic priorities, including student recruitment, retention, institutional reputation, academic program promotion, and community engagement. In addition, this position is responsible for managing digital campaigns; maintaining tracking and measurement infrastructure; providing actionable insights through analytics and reporting; and ensuring digital marketing efforts are strategically aligned, accurately measured, and continuously optimized to achieve institutional goals.