The position focuses on journey strategy, segmentation, performance analytics, and continuous optimization-while collaborating with technical and execution teams responsible for build and deployment.xa0 xa0Below is an overview of the duties and responsibilities you would take on in this role:xa0Lifecycle Strategy & SFMC Journey LeadershipLead strategy and prioritization of patient lifecycle marketing initiatives across SFMC journeys (e.g., reactivation, recall, unscheduled treatment).Define journey objectives, audience strategy, and success metrics aligned to business goals and patient lifecycle stages. Job Details Req ID: 118704 Supported Practice: Heartland Dental Category: Marketing Location: Heartland Dental, Effingham, IL 62401 Salary: $108,000.00 - $130,000.00 per year Position Summary: Marketing Manager - Patient Lifecycle & CRM, MarketingThe Marketing Manager - Patient Lifecycle & CRM is responsible for leading the strategy, performance, and evolution of Heartland Dental's patient lifecycle marketing programs.