Be an active member on DIA's Senior Leadership Staff, engaging in critical group think, committee work and completing special projects; Serve as a senior advisor to the executive staff on all fan development initiatives; Through tireless collaboration, create a unified environment encompassing all DIA units to appropriately demonstrate DIA's commitment to a life changing student-athlete experience; Demand a championship mindset from staff focused on integrity, individual contribution and accountability, collaboration, and competitive urgency; • Serve as a visible, positive ambassador for University of Illinois and DIA in all public-facing responsibilities, creating stronger partnerships with our various communities (local, regional, state, campus, and industry-specific). Oversee the department's digital advertising revenue generation strategy, including but not limited to email campaigns, website, mobile app, mass texting, and social media paid inventory.