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This role is accountable for leading and influencing crossfunctional stakeholders-including Sales, Marketing, Training & Education, Research & Development, Operations, Finance, Quality, and Regulatory-to deliver differentiated solutions, successful product launches, strong customer and KOL engagement, and measurable business results across the full Pain Management portfolio. Lead customer, clinician, and thoughtleader engagement across the Pain Management space, building strong partnerships with physicians, advanced practice providers, hospitals, health systems, and KOLs, and contributing to enterprisewide thoughtleader strategy and engagement models.

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib relatedcomplications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure. We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally. POSITION SUMMARY: The Senior Director, Product Marketing Pain Management is responsible for owning and advancing the overall strategy, growth, and performance of the Pain Management portfolio. This role leads the business case for sustained portfolio growth, owns enterpriselevel portfolio and lifecycle strategy, and drives both upstream innovation and downstream commercialization initiatives across the pain management therapy area. The position serves as the primary voice and champion for Pain Management, shaping the longterm vision while ensuring disciplined execution across multiple products, platforms, and stages of maturity. This role is accountable for leading and influencing crossfunctional stakeholders-including Sales, Marketing, Training & Education, Research & Development, Operations, Finance, Quality, and Regulatory-to deliver differentiated solutions, successful product launches, strong customer and KOL engagement, and measurable business results across the full Pain Management portfolio. ESSENTIAL FUNCTIONS OF THE POSITION: <ul><li>Own and lead the overall product marketing and portfolio strategy for the Pain Management business, serving as the primary voice and champion for the therapy area across the organization. </li><li>Set the longterm vision and growth strategy for Pain Management based on deep understanding of clinical practice, patient pathways, market dynamics, reimbursement, customer needs, and competitive landscape. </li><li>Own full product lifecycle and portfolio strategy across multiple pain management solutions (e.g., cardiac, thoracic, extremity), representing the portfolio in enterpriselevel portfolio governance, investment, and prioritization decisions. </li><li>Define and execute integrated product marketing strategies across the Pain Management portfolio, including value proposition development, positioning, messaging architecture, segmentation, gotomarket strategy, and launch excellence to drive adoption, revenue growth, and profitability. </li><li>Establish and champion a datadriven operating culture across the portfolio by defining key business, market, and performance metrics to inform decisions, prioritize investments, and track portfolio health and impact. </li><li>Lead customer, clinician, and thoughtleader engagement across the Pain Management space, building strong partnerships with physicians, advanced practice providers, hospitals, health systems, and KOLs, and contributing to enterprisewide thoughtleader strategy and engagement models. </li><li>Guide innovation and future pipeline strategy within Pain Management by identifying unmet clinical needs, emerging technologies, evolving standards of care, and new market opportunities to inform product development and longrange strategic planning. </li><li>Partner closely with R&D and crossfunctional teams to translate voiceofcustomer, market, and clinical insights into differentiated product requirements, evidence strategies, and successful product development across the portfolio. </li><li>Ensure regulatory, legal, and compliance alignment in all product marketing, messaging, and portfolio planning activities, reinforcing a strong culture of compliance. </li><li>Collaborate with Sales, Training & Education, Market Access, and International teams to align portfolio strategy, enable the field with compelling value stories and tools, and support achievement of global revenue, adoption, and market expansion objectives. </li><li>Lead, develop, and mentor highperforming product marketing teams responsible for multiple products and initiatives, shaping organizational design, building future leaders, and fostering a culture of accountability, innovation, and continuous improvement. </li><li>Develop and manage portfoliolevel budgets and resourcing plans, ensuring efficient allocation of people and capital to support strategic priorities and financial commitments. </li><li>Act as a senior enterprise leader, influencing without authority, shaping ways of working, driving crossfunctional alignment, and contributing to broader commercial, marketing, and corporate strategy initiatives. </li><li> </li></ul>ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION: <ul><li>Regular and predictable work performance </li><li>Ability to work under fast-paced conditions </li><li>Ability to make decisions and use good judgment </li><li>Ability to prioritize various duties and multitask as required </li><li>Ability to successfully work with others </li><li>Regular and predictable worksite attendance Additional duties as assigned </li><li> </li></ul>BASIC QUALIFICATIONS: <ul><li>Bachelor's degree in marketing, biomedical engineering required or demonstrated equivalent combination of education, training and experience </li><li>Minimum of thirteen (13) years successful sales/marketing or related experience in medical devices </li><li>Minimum ten (10) years managerial experience </li><li>Track record of thorough analysis of a business unit, coupled with the ability to win supporters in the larger organization </li><li>Experience aligning with top company executives and leading through influences </li><li>Direct experience with US and INTL physicians, strong familiarity with Cardiac, Thoracic, and/or Vascular procedures </li><li>Ability to influence cross-functional teams without formal authority, in particular R&D teams </li><li>Builds and nurtures relationships internally and with external customers </li><li>Analytical and strategic, effective communicator, and strong moderator/presenter </li><li>Hands-on and able to manage multiple deadlines in a fast-paced environment </li><li>Ability to travel up to 50% </li><li> </li></ul>PREFERRED QUALIFICATIONS: <ul><li>MBA or advanced degree </li><li>Experience with international organizations and customers </li><li> </li></ul>OTHER REQUIREMENTS: <ul><li>Ability to regularly walk, sit, or stand as needed </li><li>Ability to occasionally bend and push/pull as needed </li><li>Ability to pass pre-employment drug screen and background check </li><li> </li></ul>#LI-KN1 AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).

AtriCure has assembled experts in the medical device industry to form a highly effective team dedicated to serving patients, medical professionals, and investors. AtriCure is intent on decreasing the global Afib epidemic and healing the lives of those affected.

AtriCure

Senior Director, Product Marketing Pain Management

Analysis Skills

Biomedical Engineering

Budget Management

Business Administration

Business Analysis

Business Case

Business Strategy

Cardiology

Communication Skills

Continuous Improvement

Cross-Functional

Customer Relations

E Programming Language

Emerging Technology

Establish Priorities

FDA (Food and Drug Administration)

Finance

Hospital Systems

Legal

Management Strategy

Marketing

Marketing Strategy

Marketing/Promotional Messaging

Medical Equipment

Medical Treatment

Mentoring

Moderating Skills

Multiplatform/Cross-Platform

Multitasking

Needs Assessment

Organizational Development/Management

Pain Management

Performance Metrics

Presentation/Verbal Skills

Product Development

Product Lifecycle

Product Marketing

Product Programs

Product Strategy

Product/Service Launch

Profit & Loss

Regulations

Reimbursement

Research & Development (R&D)

Revenue Growth

Sales

Standards of Care

Strategic Planning

Team Player

Time Management

Willing to Travel

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