Craft compelling messages and narratives that clearly articulate the value of ACS membership, Quality Programs, educational offerings, and beyond, translating clinical, organizational and policy priorities into stories that resonate with journalists and, through them, to surgeons, policymakers, hospitals, healthcare systems, payors, industry partners and patients. Design and lead a media relations strategy built for today's fragmented, fast-moving media environment, spanning traditional press, trade and specialty media, digital-native outlets, podcasts, newsletters, and influential voices in health and policy conversations.