Lead the meeting cadence with assigned territory dealer and resort accounts through GTM Phase 1, Phase 3, and Phase 5 - including preline meetings, line presentation, forecasting, and inline real showings - coordinated with category merchants (Hardgoods, Softgoods, Anon) and the Territory Business Director to meet planning needs and timelines. The Area Manager also delivers door-level merchandising execution and clinic/product education at national accounts located within the territory, and resolves minor, on-the-spot operational issues at those doors, escalating account-wide or contractual issues to the National Account team.