control groups Benchmark top global carriers and retailers to identify replicable best practices - affordability models, bundle strategies, back-margin programs, and advocacy initiatives Collaborate cross-functionally with Product Marketing, Merchandising, Training, Staffing, and Digital teams to ensure end-to-end execution of attach initiativesTypically requires 12+ years of experience in business development, strategy, or financial roles Background in business planning, retail strategy, business development, strategic project management, and/or similar function developing channel growth strategies with partners In-depth understanding of retail store, merchandising, inventory management, and sales operations Experience attaining revenue targets and driving business growth through a consultative sales approach Significant industry knowledge with broad-scale understanding of the consumer and channel reseller market (e.g., customer profiles, trends, challenges, opportunities, competitive landscape, etc.) Advanced proficiency in Excel and experience developing robust financial models Advanced proficiency in Keynote and experience developing and presenting strategic concepts to senior leadership in a large-scale corporate environment Proven track record of successfully managing complex, data-driven projects with multiple stakeholders Exceptional organizational, communication, and leadership skills, with the ability to influence cross-functional teams Familiarity with Apple's channel structure and go-to-market model Fluent in English Bachelor's degree or equivalent experienceExperience in management/strategy consulting or related field Experience in the retail, telecommunications, or consumer electronics industries Strong financial acumen: comfortable building business cases, forecasts, and ROI analyses Experience using Generative AI Spanish and Portuguese language skills. Own the holistic attach strategy for ALAC, aligning with WW metrics (Non-iPhone $ST Adj / iPhone TSA) to drive non-iPhone revenue across all partner channels Conduct structured partner assessments across five dimensions - availability, digital, merchandising, touch & try, and advocacy - to identify gaps and prioritize action plans Drive attach programs with Pareto accounts, focusing on AirPods, accessories, Mac, iPad, and Watch sell-through at scale Design and execute controlled pilot programs (e.g., in-store display optimization, CRP simplification, incentive programs, in-stock dashboards) and measure uplift vs.