Greensboro, NC30+ days ago
We create on-brand, cohesive messaging for undergraduate and graduate students, on-campus and online, traditional and adult learners, specifically: Prospective students (student search through admission, working closely with Undergraduate Admissions, The Graduate School, Financial Aid, and individual academic units). Maintain easily-accessible and up-to-date documentation of current and past digital marketing initiatives (ad campaigns, email comm flows, etc.); also includes the planning and oversight of a regular reporting schedule in order to advise department/division leadership about the success of various digital marketing tactics.