UNKNOWN

FEED

OTHER

This includes oversight of promotional copy development, preparing and facilitating projects with the marketing graphic design team, maintaining and updating the website, coordinating email campaigns, and assuming responsibility for other special marketing projects as assigned. Lead project implementation process for projects ranging from catalogs to ads (print and digital) by gathering appropriate copy and content, preparing project for submission or creating project as needed, and facilitating routing/proofreading process.

Salary Range: The salary range for this position is $36,000-$49,000, with an expected starting salary between $38,000-$40,000, based on experience and qualifications.Eligibility for remote work: This position is required to work onsite at least 3 days per week at Human Kinetics' headquarters in Champaign, IL.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Applicants are not obligated to disclose expunged juvenile records of adjudication, arrest, or conviction as part of the application process.*Learn more about our perks and benefits here: <a href="https://us.humankinetics.com/pages/human-kinetics-compensation-benefits-information%20" rel="nofollow noopener noreferrer" target="_blank" title="https://us.humankinetics.com/pages/human-kinetics-compensation-benefits-information%20">https://us.humankinetics.com/pages/human-kinetics-compensation-benefits-information</a>Human Kinetics is committed to building a more diverse workforce. We welcome BIPOC candidates and others who identify with underrepresented groups to apply.Human Kinetics is committed to the full inclusion of all qualified individuals. As part of this commitment, Human Kinetics will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, please contact HR at 217-403-7540.Human Kinetics Compensation & Benefits InformationOur compensation philosophy is to value the contributions of all HK employees and to reward exceptional performance exceptionally. To do that, we provide a standard increase to all HK staff, and we award merit increases and bonuses to people who make extraordinary contributions to the work we do.Job Summary:The Marketing Associate I supports the marketing team in implementation of marketing and publicity campaigns. This includes oversight of promotional copy development, preparing and facilitating projects with the marketing graphic design team, maintaining and updating the website, coordinating email campaigns, and assuming responsibility for other special marketing projects as assigned. The Marketing Associate I may also assist with social media video production and serve as needed as a model for fitness videos. The Marketing Associate I functions at an Entry/Foundational level in all aspects of the position. See the Marketing Associate leveling document for more details.Essential Functions:<ol><li>Set up and regularly update deadlines and task assignments in project scheduling database.  </li><li>Participate in marketing meetings to gather information about upcoming products, making note of key areas to emphasize in marketing copy.</li><li>Manage the copy development process, either by drafting marketing copy or by working with freelance copywriters when needed; formatting copy according to appropriate guidelines; and coordinating the routing and approval process in a timely manner.</li><li>Develop, upload, and maintain content on the website, including sections or content that is initially loaded by others. This function includes creating product pages, excerpts, articles, banner ads/promotional images, video clips, and sample pages; making sure all content is appearing properly; and ensuring links are functioning as needed. </li><li>Set up and test special promotional offers on the website.</li><li>Identify and resolve issues related to products featured on external vendor websites.</li><li>Manage standard email campaigns including audience and content selection and coordinate approval process before deployment; serve as second proofer on other campaigns, checking all links and overall consistency. </li><li>Lead project implementation process for projects ranging from catalogs to ads (print and digital) by gathering appropriate copy and content, preparing project for submission or creating project as needed, and facilitating routing/proofreading process.</li><li>Work cooperatively with marketing managers and marketing graphic designers to create functional and attractive marketing pieces.</li><li>Support social media efforts by creating supplemental content and assisting with content posting and advertising as requested by marketing managers.</li><li>Support development of video and podcasts as requested, which may include pre- and post-production tasks. </li><li>Coordinate special projects as assigned and promptly and efficiently assist with miscellaneous tasks that arise. </li></ol>Secondary Functions:<ol><li>Build market-specific knowledge in at least one sector (consumer, academic, and/or professional) and manage tasks and projects that primarily serve that market. </li><li>Serve as a model in fitness demonstration videos for social media.</li></ol><ul></ul>Skills and qualifications:<ul><li>Bachelor's degree in marketing, advertising, business, English, journalism, or another communications-related field required. Knowledge in physical activity fields, kinesiology, and/or exercise science is a plus.</li><li>Previous experience in office environment, preferably an internship in a marketing or business-related field.</li></ul>Required Competencies:<ul><li>Accountability</li><li>Adaptability</li><li>Attention to detail</li><li>Computer literacy</li><li>Continuous learning</li><li>Functional expertise and usage</li><li>Initiative</li><li>Planning and organizing</li><li>Quality orientation</li><li>Stress tolerance</li><li>Written communication</li><li>Integrity</li><li>Resourcefulness</li><li>Effort</li><li>Respect</li><li>Teamwork</li><li>Stewardship</li></ul>Preferred Competencies:<ul><li>Conceptual thinking</li><li>Innovation orientation</li><li>Oral communication</li><li>Sociability and networking</li></ul>Job Demands:<ul><li>Office Equipment: Frequent computer use, and occasional telephone use.</li><li>Mental Demands: Frequent problem-solving, organizing, reading and writing, ability to multitask, and articulate ideas clearly. Occasional need to make decisions and interpret data. Ability to work both cooperatively and independently.</li><li>Working Conditions: Indoor, office environment.</li><li>Physical Demands: Frequent sitting, talking, and hearing. Occasional standing and walking. Rare carrying, driving and lifting greater than 10 pounds required.</li><li>Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.</li></ul>

Human Kinetics

Marketing Associate I

Advertising

Banner Advertising

Campaigns

Communication Skills

Computer Skills

Content Development

Data Collection

Detail Oriented

Email Campaign

Email Management/Administration

Email Protocols/Standards

English Language

Exercise Science

Fitness

Graphic Design

Identify Issues

Journalism

Marketing

Marketing Campaign

Media Production

Multitasking

Office Equipment

Philosophy

Physical Demands

Podcasting

Presentation/Verbal Skills

Print Advertising

Problem Solving Skills

Process Management

Project Schedule

Project/Program Coordination

Promotional Products

Promotional Programs

Proofreading

Publicity Campaigns

Social Media

Stewardship

Team Player

Technical/Engineering Design

Time Management

Transportation Routing

Video Production

Website Management

BreezyHR

FULL_TIME

YEAR

This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams. Media Buying:Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.

Digital Marketing Specialist Job Description This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams. Media Buying:<ul><li style="margin-left:8px">Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.</li><li style="margin-bottom:11px;margin-left:8px">Leverage Stratum’s digital buying platform for purchasing (Basis)</li></ul>Campaign Management & Optimization:<ul><li style="margin-left:8px">Oversee the planning, execution, and continuous optimization of digital marketing campaigns.</li><li style="margin-left:8px">Monitor and analyze campaign performance meticulously using relevant analytics tools.</li><li style="margin-bottom:11px;margin-left:8px">Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.</li></ul>Market Research:<ul><li style="margin-left:8px">Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.</li><li style="margin-bottom:11px;margin-left:8px">Conduct market research to identify potential opportunities and challenges in the digital advertising space.</li></ul>Budget Management:<ul><li style="margin-left:8px">Work closely with stakeholders to manage and allocate budgets effectively.</li><li style="margin-bottom:11px;margin-left:8px">Monitor spending and ensure campaigns are executed within budgetary constraints.</li></ul>Collaboration:<ul><li style="margin-bottom:11px">Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.</li><li style="margin-left:8px">Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.</li><li style="margin-left:8px">Will directly report to Manager – Marketing Special Projects & Shared Services</li></ul> Qualifications:<ul><li style="margin-left:8px">Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.</li><li style="margin-left:8px">2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.</li><li style="margin-left:8px">Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.</li><li style="margin-left:8px">Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.</li><li style="margin-left:8px">Exceptional analytical skills with the ability to translate data into actionable insights.</li><li style="margin-left:8px">Strong communication and interpersonal skills for effective collaboration with cross-functional teams.</li></ul>Powered by JazzHR

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Marketing Associate I Human Kinetics

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