Omnichannel Web & App User Acquisition End-to-End Channel Mastery: Own, scale, and optimize performance campaigns across the entire digital ecosystem, including Paid Social (Meta, TikTok, Snap, Reddit), Paid Search (Google, Bing), Programmatic/DSPs (The Trade Desk, DV360, AppLovin), CTV/Video (YouTube, Hulu), Affiliate, and Native networks. Unit Economics Deep Dive: Work hand-in-hand with Data Science and Finance to refine predictive LTV (pLTV) models, analyze cohort retention curves, and optimize bidding algorithms toward high-value, retained users, not just cheap top-of-funnel clicks.