UNKNOWN

FEED

OTHER

You’ll work across digital, social, and local marketing channels while collaborating with operations and leadership teams to execute impactful campaigns. In this role, you’ll lead marketing initiatives that increase brand awareness, drive guest engagement, and boost in-store traffic across multiple locations.

<h3><strong>About the Role</strong></h3><p>We’re looking for a creative and results-driven Marketing Manager with experience in the Quick Service Restaurant (QSR) industry. In this role, you’ll lead marketing initiatives that increase brand awareness, drive guest engagement, and boost in-store traffic across multiple locations.</p><p>You’ll work across digital, social, and local marketing channels while collaborating with operations and leadership teams to execute impactful campaigns.</p><h3><strong>What You’ll Do</strong></h3><ul><li>Develop and execute social media strategies across Instagram, TikTok, Facebook, and X</li><li>Plan and manage content calendars while staying on top of trends</li><li>Create and oversee engaging content (photo, video, and written) aligned with brand voice</li><li>Track and optimize campaign performance using engagement and conversion metrics</li><li>Identify and manage influencer partnerships to drive measurable ROI</li><li>Engage with online communities and manage brand interactions</li><li>Collaborate with store teams on local marketing initiatives and community partnerships</li><li>Lead marketing efforts for new store openings, including launch campaigns and events</li><li>Execute promotions and campaigns to drive traffic and sales</li><li>Support traditional marketing efforts such as radio and local advertising</li><li>Maintain website content and implement SEO best practices</li><li>Assist with paid media strategies across search, social, and display channels</li><li>Analyze marketing performance and provide actionable insights</li><li>Partner cross-functionally with operations and leadership teams</li></ul><h3><strong>What We’re Looking For</strong></h3><ul><li>Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)</li><li>1–3 years of marketing experience (QSR, restaurant, retail, or hospitality preferred)</li><li>Experience with social media platforms like Instagram and TikTok</li><li>Basic understanding of SEO, analytics, and paid media</li><li>Familiarity with tools like Google Analytics, Meta Business Suite, Canva, or similar</li><li>Strong organizational and project management skills</li><li>Excellent written and verbal communication skills</li><li>Self-starter with the ability to manage multiple priorities</li><li>Eagerness to learn and grow in a fast-paced environment</li></ul><h3><strong>Why Join Us</strong></h3><ul><li>Opportunity to make a direct impact on brand growth and guest engagement</li><li>Work in a collaborative and fast-moving environment</li><li>Gain hands-on experience across multiple marketing channels</li></ul><h3><strong>Apply Today!</strong></h3><p>If you’re passionate about marketing, social media, and driving results, we’d love to hear from you!</p><h3><br/></h3><p>Zaxby's is an American chain of fast casual restaurants offering chicken wings, chicken fingers, sandwiches, and salads. The chain operates primarily in the South, and has more than 900 locations.</p><h3>Salary</h3>Starting at $60000.00 per year<h3>Benefits</h3>Other, Flexible schedule, Paid time off, Health insurance, 401(k), 401(k) matching, Employee discount, Paid training, Mileage reimbursement<h3>Job Type</h3>Full time<h3>Schedule</h3>8 hour shift, Monday to Friday, Weekend availability, Day shift

Zaxby's

Marketing Manager

Alliance/Partner Management

Best Practices

Brand Marketing (Branding)

Calendar Management

Campaigns

Channel Marketing

Communication Skills

Content Management

Cross-Functional

Facebook

Fast Food

Google Analytics

Leadership

Marketing

Metrics

Multitasking

New Store Openings

Online Communities

Online/Internet Brand Management

Organizational Skills

Performance Analysis

Performance Tuning/Optimization

Presentation/Verbal Skills

Project/Program Management

Promotional Programs

Quality System Requirements (QSR)

Radio Advertising

Restaurant

Retail

Return on Investment (ROI)

Sales

Search Engine Optimization (SEO)

Social Media

Social Media Marketing

Team Player

Web Analytics

Writing Skills

workstreamftpin

Using internal scan movement and IRI or Nielsen market data, develops a plan for each category to achieve retail sales and gross profits, market share goals and specified positioning. Sets promotional plans for items and categories that increase sales to the consumer, satisfy vendor requirements and achieve the desired total net profits.

Overview:
<p style="margin:0px">This role achieves sales, profit and guest satisfaction goals by acting as the category expert. Develops programs to position us to win in the marketplace.</p><p style="margin:0px"> </p><p style="margin:0px">Candidates can reside in the Florence or Columbia, SC markets.</p>

Responsibilities:
<ol><li>Ensures that products are organized into categories that reflect consumer buying habits.</li><li>Using internal scan movement and IRI or Nielsen market data, develops a plan for each category to achieve retail sales and gross profits, market share goals and specified positioning. Obtains support for this plan from all key players, including MDI and retail operations. Considers how implementation of the plan at retail effects the total yield of the category.</li><li>Determines the correct product assortment for our customers in current and new markets. Works closely with our retail planning department to complete planograms and their successful implementation. Closely monitors the results of these resets to minimize out of stocks and markdowns.</li><li>Negotiates with vendors for the lowest cost of goods. Understands and analyzes vendor cost and promotional allowance structures and how our net cost of goods compares to our competition.</li><li>Sets promotional plans for items and categories that increase sales to the consumer, satisfy vendor requirements and achieve the desired total net profits. Works closely with marketing and advertising to develop ideas for promotion and advertising and ensure their correct implementation.</li><li>Stays abreast of changes in the marketplace in assigned categories (retail pricing, variety, etc.) by visiting our stores and the competition on a regular basis. Include regular visits to competitors.</li><li>Monitors retail prices and strategy. Recommends any changes necessary.</li><li>Monitors results through the use of a category scorecard.</li><li>Works closely with members of the MDI buying staff to ensure we are achieving desired combined goals and service levels.</li><li>Communicates all plans and promotions clearly to necessary parties.</li></ol>

Qualifications:
<p style="margin:0px">Possess the qualities associated with Alex Lee values. Bachelor's Degree in business or related area. Retail store experience, preferably to at least the department manager or co-manager level. Candidate should be skilled in negotiation, analysis, planning and organizational skills. Computer proficiency in email, Excel, Word, IRI, or Nielsen marketing systems, and other internal systems is necessary. Due to the need for influencing many areas of the Alex Lee organization, excellent interpersonal and communication skills are required, including conflict resolution.</p><p style="margin:0px">                         </p><p style="margin:0px">#LI-AB1</p>

Advertising Jobs in Florence, SC

Resume Resources

Get noticed by top employers!

Advertising Jobs in Florence, SC

Marketing Manager Zaxby's

Assistant Category Manager W. Lee Flowers

Resume Resources