Co-develop, execute and optimize paid media growth strategy to drive acquisition and awareness; ideal candidate will be dynamic and able to monitor and achieve key performance indicators that align with business objectives ranging from e-commerce revenue (topline and bottom line), maximizing retail and wholesale customer acquisition, and growing topline awareness. Bring expertise across a breadth of digital and offline marketing channels including paid social, paid search, programmatic (display and video), affiliate, paid content, email newsletters, sponsored content, direct mail, podcast, TV/CTV and direct media buys/partnerships.