PERMANENT

FULL_TIME

POSTING_API

UNKNOWN

Experience with owning a marketing P&L and managed paid media budgets of $1M+ annuallyProven experience scaling Google Business Profile programs across 50+ locationsComfortable directing technical/automation resources and integrating AI into marketing operationsCan speak credibly to lead-to-close attribution, CAC, LTV, and marketing's contribution to EBITDA. Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs.

The Opportunity Vaco has partnered with a home services company located in Rossville, IN to hire a VP of Digital Marketing. This is a brand-new role that is focusing on performance and growth marketing. The client is making a deliberate pivot away from relying on outside lead aggregators and agencies, and moving toward owning marketing and lead generation in-house. This is a primarily onsite position. Candidates should be able to commute to and  work in the office in Rossville, IN. What You’ll Do<ul><li style="margin: 0.0in 0.0in 8.0pt;">Design and run small-scale tests across lead generation channels — including digital ads, streaming TV, direct mail, email campaigns, social media, and more — to identify what works for our audience and geography<li style="margin: 0.0in 0.0in 8.0pt;">Analyze performance data and bring clear, actionable recommendations to leadership<li style="margin: 0.0in 0.0in 8.0pt;">Scale what works: once a channel or approach proves effective, systematically expand it<li style="margin: 0.0in 0.0in 8.0pt;">Execute campaigns with a high standard of accuracy and attention to detail — every phone number, link, and send is tested before it goes live<li style="margin: 0.0in 0.0in 8.0pt;">Manage and ultimately rebuild the existing marketing support team; identify the right people and processes to support a growing lead gen operation<li style="margin: 0.0in 0.0in 8.0pt;">Work closely with leadership to refine strategy as new data comes in<li style="margin: 0.0in 0.0in 8.0pt;">Hand off generated leads to our call center team, who set appointments for the field sales team</ul> What We’re Looking For Must-haves:<ul><li class="gmail-whitespace-normal" style="margin-right: 0.0in;">10+ years of experience, including 5+ years leading and building marketing teams (not just executing as an Individual Contributor )<li class="gmail-whitespace-normal" style="margin-right: 0.0in;">Direct experience in multi-location home services, contractor, or franchise environments — foundation repair, waterproofing, roofing, HVAC, plumbing, restoration, or similar. PE-backed rollup experience is a strong plus.<li class="gmail-whitespace-normal" style="margin-right: 0.0in;">Experience with owning a marketing P&L and managed paid media budgets of $1M+ annually<li class="gmail-whitespace-normal" style="margin-right: 0.0in;">Proven experience scaling Google Business Profile programs across 50+ locations<li class="gmail-whitespace-normal" style="margin-right: 0.0in;">Comfortable directing technical/automation resources and integrating AI into marketing operations<li class="gmail-whitespace-normal" style="margin-right: 0.0in;">Can speak credibly to lead-to-close attribution, CAC, LTV, and marketing's contribution to EBITDA</ul><ul><li style="margin: 0.0in 0.0in 8.0pt;">Prior B2C marketing or lead generation experience — our customer is a homeowner who doesn’t think about foundation repair until they have a problem; understanding that mindset is essential<li style="margin: 0.0in 0.0in 8.0pt;">A data-first orientation: you make decisions based on results, not intuition or aesthetics<li style="margin: 0.0in 0.0in 8.0pt;">Creative problem-solving ability — you come up with new ways to reach people and test ideas, not just new ways to make an ad look good<li style="margin: 0.0in 0.0in 8.0pt;">Exceptional attention to detail: campaigns go out right the first time<li style="margin: 0.0in 0.0in 8.0pt;">Comfort with ambiguity and a builder’s mentality — this role requires someone who can operate without a fully-formed playbook</ul>Nice-to-haves<ul><li style="margin: 0.0in 0.0in 8.0pt;">Experience with WordPress, Google Analytics, and/or Google Ads<li style="margin: 0.0in 0.0in 8.0pt;">Familiarity with high-volume B2C lead gen environments (we’re targeting ~50,000 leads per year)<li style="margin: 0.0in 0.0in 8.0pt;">Experience leading or developing small teams</ul>  <div class="notice">Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.</div><div class="notice"><h3>EEO Notice </h3>Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact <a href="mailto:HR@vaco.com">HR@vaco.com</a> .Vaco by Highspring also wants all applicants to know their rights that <a href="https://www.eeoc.gov/poster" target="_blank" rel="noopener">workplace discrimination is illegal</a>. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.</div><div class="notice"><h3>Privacy Notice</h3>Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies. <ul> <li>California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees <a href="https://www.vaco.com/privacy/#ccpa" target="_blank" rel="noopener">here</a>.</li> <li>Virginia residents may access our state specific policies <a href="https://www.vaco.com/privacy/" target="_blank" rel="noopener">here</a>.</li> <li>Residents of all other states may access our policies <a href="https://www.vaco.com/privacy/" target="_blank" rel="noopener">here</a>. </li> <li>Canadian residents may access our policies in English <a href="https://www.vaco.com/privacy/" target="_blank" rel="noopener">here</a> and in French <a href="https://www.vaco.com/privacy-policy-fr/" target="_blank" rel="noopener">here</a>.</li> <li>Residents of countries governed by GDPR may access our policies <a href="https://www.vaco.com/privacy/" target="_blank" rel="noopener">here</a>.</li></ul></div><div class="notice"><h3>Pay Transparency Notice</h3> Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:<ul> <li>the individual’s skill sets, experience and training;</li> <li>licensure and certification requirements;</li> <li>office location and other geographic considerations;</li> <li>other business and organizational needs.</li></ul>With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.</div>

Vaco provides expert consulting, permanent placement, executive search and strategic stafﬁng for companies around the world, in the areas of accounting, ﬁnance, technology, healthcare, operations, administration and more. As a premier talent solutions ﬁrm, Vaco connects people to their dream jobs and helps leading companies ﬁnd talent to grow their business. Since its founding in 2002, Vaco has grown to more than 35 ofﬁces across the globe, 700+ employees, more than 3,000 consultants and $450M in revenue. Vaco has been named to Inc. magazine’s list of the fastest-growing private companies for past 11 years and is dedicated to developing long-term relationships, life-long careers and creative client solutions.

Company Confidential

VP of Digital Marketing

Artificial Intelligence (AI)

Automation

Budget Management

Business-to-Consumer (B2C) Marketing

Call Centers

Campaigns

Data Analysis

Detail Oriented

Direct Mail

Email Campaign

English Language

Field Sales

Geography

Google Analytics

Hair Styling

Lead Generation

Leadership

LifeTime Value (LTV)

Maintenance - HVAC

Maintenance - Plumbing

Marketing

Online Marketing

Performance Analysis

Profit & Loss Management

Roofing

Social Media

State Laws and Regulations

Streaming Technology

Team Lead/Manager

Television Advertising

Testing

Waterproofing

Wordpress

eCommerce

FEED

Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job function. Develop and coordinate the identification of marketing methods, tools, budgets and vehicles to achieve plan goals to bothinternal and external audiences about MH services.

Job Summary Strategically implement the marketing plan's paid verticals to support clinical areas, ancillary programs and the hospital system as a whole. Develop and coordinate the identification of marketing methods, tools, budgets and vehicles to achieve plan goals to bothinternal and external audiences about MH services. Purchase media including billboards, digital advertising, tv advertising, radio commercials, and paid social media ads. Actively participate in hospital department/team meetings. Manage inventory of MH's branded gear. Performs other duties as assigned. Minimum Job Requirements <ul><li>A Bachelor's degree in business, marketing, management, or communication and one (1) year of related marketing / business experience. -OR- </li><li>High school diploma or its equivalent and five (5) years of related marketing/business experience. </li></ul>Preferred Job Requirements<ul><li>Experience buying media. </li><li>Experience monitoring Search Engine Optimization (SEO). </li><li>Healthcare experience. </li></ul>Skills / Knowledge / Abilities<ul><li>Knowledge of marketing best practices and strategies. </li><li>Ability to track views/impressions for all purchased media to help direct our buying strategy. </li><li>Monitor Search Engine Optimization (DEO) efforts and manage Google Business locations for every MGH location. </li><li>Excellent communication skills to effectively and tactfully communicate with patients and their families and guests, co-workers, managers, providers and other hospital personnel on a one-to-one basis using appropriate grammar, vocabulary and word usage. </li><li>Interpersonal skills necessary in order to carry out duties in a professional manner, as well as the ability to work well under stress. </li><li>Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job function. </li><li>Excellent customer service skills. </li><li>Strong organizational skills in order to manage multiple issues simultaneously combined with ability to effectively prioritize. </li><li>Ability to be discreet and protect the integrity of any confidential matter or information encountered during the performance of job duties. </li></ul>Working Conditions<ul><li>Typical office environment with prolonged sitting and occasional standing and walking. </li><li>Work may be subject to interruptions and occasional high stress levels. </li><li>Works with highly confidential information which may be proprietary or protected health information. </li><li>Ability to work extended hours or weekends based on the needs of the department. </li><li>May attend special functions and meetings at various locations within the hospital and community. </li><li>Occasional overnight stays. </li></ul>Physical and Mental Activities, Tools and Equipment<ul><li>Uses computer and other standard office equipment and lifting standard office supplies or equipment. </li><li>Extreme concentration and attention to detail. </li><li>Lifting, pushing, pulling, walking, sitting, reaching, bending, kneeling or stooping to perform duties in a safe manner. </li></ul> Equal Opportunity Employer Marion Health is a smoke-free environment.

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VP of Digital Marketing Company Confidential

Marketing Specialist Marion Health

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