The PMK drives short and long-term sales and market share growth by leading Industry DeepDrive Pack(s), programs that target focus industries for assigned product(s) with marketing campaigns, target account research, demonstrating key customer applications, and supporting new account penetration tactics. Marketing Execution: Collaborate with regional and global marketing teams to develop and launch product and industry related promotional activities, including web content, hardware demos, brochures, advertising, promotional videos, webinars, press releases, exhibition support, and thought leadership.