Hands-on experience with Salesforce Marketing Cloud, HubSpot, or nonprofit CRMs (Virtuous, Engaging Networks, Blackbaud/Luminate) Agency experience managing multiple concurrent client contexts without losing the thread Enough HTML email and web development background to review builds, debug rendering issues, and hold a credible technical conversation with developers Familiarity with tracking and conversion QA in tag managers and analytics platforms, including verifying that conversion events actually fire. Run the build queue for email and SMS builds, automated donor journeys, landing pages, forms, integrations, and tracking setup Balance recurring client production against project work and seasonal surges, including the fall and year-end fundraising cycle Make sure work is actually ready before a developer picks it up: requirements complete, assets in hand, platform access confirmed Keep ticket records accurate and current so anyone can see capacity and status without asking.