Partner with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across earned, owned, paid, retail, experiential, partner, and community touchpoints. Reporting to the Teamhead Marketing, Sport Category, this role translates global and regional category direction, consumer insights, and business priorities into integrated seasonal plans that build performance credibility, strengthen consumer relevance, and drive commercial impact.