The role leads integrated commercial planning across launch, growth and lifecycle development, working with global, regional and country teams and with Marketing, Global Analytics & Insights, Digital, Diagnostics, Pricing and Market Access, Global Medical Affairs, Clinical Development, Regulatory Affairs, Corporate Affairs and other partners. The role is accountable for creating a differentiated strategy and campaign, generating deep customer and market insights, delivering launch readiness, informing evidence and investment choices, and building market-shaping programmes that maximise patient and business impact.