Spearhead social activations: Ideate and execute high-impact brand activations - cultural moments, platform-native stunts, creator collabs, live events, and surprise-and-delight drops - designed to build buzz and deepen affinity with Millennial and Gen Z audiences. 5+ years of experience in social media, brand marketing, or social-first creative roles, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of leading campaigns or activations end-to-end.