This role will be responsible for growing Laneige's priority social platforms (Instagram, TikTok, YouTube, and emerging channels), cultivating brand advocates, managing community engagement, supporting TYB activation, and developing a distinctive brand voice through daily consumer interactions, UGC and influencer engagement, and cross-functional collaboration. By staying closely connected to consumer sentiment, beauty culture, emerging trends, and social conversations, you'll leverage data-driven insights to inform strategy, amplify community voices, and identify opportunities in real time.