The Community Liaison represents the company in a positive light, maintaining favorable relationships with hospitals, local physicians, and other community referral sources including senior centers, adult day cares, senior living communities, assisted living homes, veteran organizations, etc. Execute effective sales calls/meetings that identify and meet the needs of the referral partners, including pre-and post-call planning, establishing rapport, good questioning skills, proposing solutions, handling objections, driving referrals, and converting them to admissions.