Safeguards the authorized use of Subaru trademarks, logos, and other intellectual property (IP) across internal and external channels while leading online brand enforcement, anti-counterfeiting efforts, licensing growth, category expansion, and partner oversight to protect brand integrity, reduce risk, expand Subaru brand awareness, strengthen positive brand image, and deliver measurable business value through incremental revenue and profit generation. Develops and leads trademark protection, online brand enforcement, and anti-counterfeiting strategies to identify, investigate, escalate, and address unauthorized, infringing, and counterfeit uses of Subaru IP in partnership with SOA Legal, internal stakeholders, and external vendors.