Skills: Deep expertise in marketing attribution modeling and multi-touch measurement Data storytelling: communicate complex insights to executives and influence decisions Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse) Expert-level Tableau, Salesforce, Snowflake, Excel Statistical analysis, A/B testing, and experimental design Proven ability to influence and guide the work of others without formal management authority. Experience: 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce 4+ years in web analytics focused on demand generation, engagement, and intent modeling Track record of using data to drive business strategy and budget decisions Experience across enterprise sales, product-led growth, and partner marketing models.