UNKNOWN

ADAPTED_NOW

Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications. Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.

Education & Experience<ul><li>Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred.</li><li>Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand.</li><li>Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms.</li><li>Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines.</li></ul>Technical Skills<ul><li>Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications.</li><li>Strong working knowledge of Canva and Canva Pro.</li><li>Experience creating and editing both video and image content for social media, websites, presentations, and email communications.</li><li>Familiarity with social media management and scheduling tools.</li><li>Experience with Google Business Profiles, Google Analytics, Google Ads, and search engine optimization (SEO).</li><li>Working knowledge of website content management systems and digital marketing best practices preferred.</li><li>Proficiency in Microsoft Office and Google Business applications.</li></ul>Content Creation & Communication<ul><li>Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms.</li><li>Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling.</li><li>Ability to create compelling social media campaigns that increase engagement, awareness, and community connection.</li><li>Experience supporting the design and distribution of internal and external e-newsletters.</li></ul>Analytics & Reporting<ul><li>Ability to analyze social media performance metrics and digital analytics.</li><li>Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness.</li><li>Ability to make recommendations based on performance data and industry trends.</li></ul>Collaboration & Customer Service<ul><li>Outstanding customer service and relationship-building skills.</li><li>Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates.</li><li>Strong project management and organizational skills with the ability to manage multiple deadlines and priorities.</li><li>Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.</li><li>Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand.</li></ul>Personal Attributes<ul><li>Creative, proactive, and highly organized.</li><li>Strong attention to detail and commitment to quality.</li><li>Self-motivated with the ability to work independently and as part of a collaborative marketing team.</li><li>Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection.</li><li>Ability to maintain confidentiality and exercise sound judgment in all communications.</li></ul>Work Environment & Travel Requirements<ul><li>Hybrid position requiring three (3) days per week in the office and two (2) days per week remote.</li><li>This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan.</li><li>Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives.</li><li>Occasional out-of-state travel (1–2 times per year) for conferences, leadership events, or organizational meetings.</li></ul>Preferred Qualifications<ul><li>Experience in healthcare, hospice, nonprofit, senior care, or human services marketing.</li><li>Experience managing multiple brands, service lines, or social media accounts simultaneously.</li><li>Photography and videography experience, including event coverage and interview-style storytelling.</li><li>Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent.</li><li>Experience creating content that communicates complex or sensitive topics with compassion and professionalism.</li></ul>

Hospice of Michigan

Digital Media Specialist

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe Premiere

Best Practices

Brand Management

Campaigns

Communication Skills

Conferences

Content Development

Content Management Systems (CMS)

Copy Editing

Customer Relations

Customer Support/Service

Detail Oriented

Digital Media

Editing

Google Analytics

Google Search Engine

Graphic Design

Healthcare

Hospice Care

Industry/Trade Analysis

Journalism

Leadership

Marketing

Marketing Communications

Media Campaigns

Media Schedule

Multiplatform/Cross-Platform

Newsletter

Nonprofit

Online Marketing

Organizational Skills

Performance Analysis

Performance Metrics

Photography

Privacy Regulations

Project/Program Management

Proofreading

Public/Media/Press/Analyst Relations

Publishing

Reporting Dashboards

Reporting Skills

Search Engine Optimization (SEO)

Social Media

Storytelling

Team Player

Time Management

Typography

Video Editing

Video Production

Website Management

Willing to Travel

Arbor Hospice jobs

Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach. Develop business development plan and assist the team in developing integral referral relationships in the communities.

<h2>Responsibilities/Qualifications</h2>Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.Essential Duties and Responsibilities:<ul><li>Explain senior living services to vendors, nursing agencies and potential clients</li><li>Knowledge of creating and driving sales culture at the communities with positive influence and attitude</li><li>Develop business development plan and assist the team in developing integral referral relationships in the communities</li><li>Review intakes</li><li>Follow up with referral sources.</li><li>Keep detailed records of all contacts</li><li>Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach</li><li>Knowledge of the competitors in the markets and understanding points of difference of our communities</li><li>Plan and develop company marketing and communication materials.</li><li>Anticipate potential negative and positive impacts on the business and adapt strategies accordingly</li><li>Intimate demographic knowledge of the market area.</li><li>Have a dependable vehicle</li><li>Self-motivated</li><li>Strong knowledge of social media</li></ul>Qualifications and Skills<ul><li>4 or more years of marketing in Health Care industry</li><li>2 or more years managing HFA/AFC licensed communities</li><li>Strong organizational skills</li></ul><ul><li>Experience with Yardi preferred</li></ul><ul><li>Local travel and minimal overnights</li><li>Strong computer skills</li></ul>Benefits<ul><li>Medical, dental, vision and prescription insurance</li><li>Paid Time off </li><li>Short term disability</li><li>Life Insurance</li></ul>

Homestead Home Health

Regional Director of Marketing

Business Development

Business Plan

Business Strategy

Community Support

Computer Skills

Demographics

Life Insurance

Nursing

Prescription Drugs

Public Affairs

Public Health

Record Keeping

Revenue Growth

Vision Plan

OTHER

FEED

Responsibilities/Qualifications:
Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.Essential Duties and Responsibilities:<ul><li>Explain senior living services to vendors, nursing agencies and potential clients</li><li>Knowledge of creating and driving sales culture at the communities with positive influence and attitude</li><li>Develop business development plan and assist the team in developing integral referral relationships in the communities</li><li>Review intakes</li><li>Follow up with referral sources.</li><li>Keep detailed records of all contacts</li><li>Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach</li><li>Knowledge of the competitors in the markets and understanding points of difference of our communities</li><li>Plan and develop company marketing and communication materials.</li><li>Anticipate potential negative and positive impacts on the business and adapt strategies accordingly</li><li>Intimate demographic knowledge of the market area.</li><li>Have a dependable vehicle</li><li>Self-motivated</li><li>Strong knowledge of social media</li></ul>Qualifications and Skills<ul><li>4 or more years of marketing in Health Care industry</li><li>2 or more years managing HFA/AFC licensed communities</li><li>Strong organizational skills</li></ul><ul><li>Experience with Yardi preferred</li></ul><ul><li>Local travel and minimal overnights</li><li>Strong computer skills</li></ul>Benefits<ul><li>Medical, dental, vision and prescription insurance</li><li>Paid Time off </li><li>Short term disability</li><li>Life Insurance</li></ul>

Parallel

[AW]-iCims

Cross-Functional CollaborationPartner with business unit leaders, Finance, Operations, IT and People Operations to ensure alignment on pricing, product positioning, branding, communications and resource planning. For Field positions, while performing this job, the employee must frequently inspect the project site and may be exposed to ongoing construction activities, vibrations, noise, and various outside weather conditions (in all seasons).

Description Position at CSM Group ABOUT US: We are a nationally ranked, safety-focused, and talent-driven organization focused on delivering project management services through tailored delivery models. Our strength is our ability to match a delivery model to specific project needs, making the construction process feel easy. Our foundation is built on our people, culture, and values. Our teammates come first. We support each other through successes and failures and respect each other's ideas and opinions. We are a people-first company.We know there is always a way to do it better, so we seek and nurture curious minds with a desire to solve problems and move forward by being creative and curious together. We celebrate each other's successes and acknowledge hard work because we know our people are the backbone of our success. #StrongerTogether! Leading with safety is our No. 1 priority. We believe it is a fundamental human right to have a safe workplace, so we dedicate ourselves to creating safe environments for our people and everyone we do business with. In addition to a positive atmosphere, a happy, healthy, and supportive work environment is especially important. Upon joining CSM Group, we will provide you with a robust onboarding program to expose you to broad aspects of the organization by meeting with operations, business leaders, and peers to better understand how we operate. SUMMARY: This role is the strategic and data-driven head of Marketing & Sales, responsible for developing and executing the company's go-to-market strategy to drive revenue growth, brand strength and market expansion. You lead both the marketing and sales functions, ensuring alignment across the full client journey-from brand awareness and demand generation to customer acquisition and retention. The ideal candidate combines strategic vision with hands-on execution and excels at building scalable systems, teams, and processes. This is a full-time FLSA-exempt position. It requires at least 40 hours per week, with the ability to work more if necessary. INDUSTRY: Marketing and Sales within the Construction Industry ESSENTIAL DUTIES & RESPONSIBILITIES: Strategic Leadership <ul><li>Develop and execute a unified marketing and sales strategy aligned with company goals, including a mapping plan for national brand awareness and sales focus. </li><li>Establish annual and quarterly revenue, pipeline, and performance targets. </li><li>Build, refine and own the company's go-to-market strategy, including segmentation, positioning, and messaging, in conjunction with organizational executive leaders. </li><li>Evaluate market trends, customer insights, and competitor activity to shape strategy. </li></ul>Marketing Leadership<ul><li>Oversee all brand, communications, digital and demand generation activities. </li><li>Manage and innovate company website to ensure content attracts client attention and maximizes our brand, core values and results. </li><li>Lead development of marketing campaigns that increase visibility and drive qualified leads. </li><li>Manage content strategy, including thought leadership, social media, web presence and PR. </li><li>Owns internal communication platform (The Toolbox), ensuring organized features and appropriate content. </li><li>Optimize marketing funnels to maximize conversion rates and ROI. </li><li>Build and track metrics for brand awareness, lead generation, and MQL-to-SQL conversions. </li></ul>Sales Leadership<ul><li>Lead the sales team in achieving revenue growth and pipeline targets. </li><li>Build and refine the sales process, including territory planning, forecasting and pipeline management. </li><li>Develop sales playbooks, scripts and enablement tools to attract clients in our target areas of growth. </li><li>Recruit, coach and mentor high performing sales professionals. </li><li>Establish KPIs for sales performance, productivity, brand awareness and accountability locally and nationally and hold team accountable to results. </li></ul>Cross-Functional Collaboration<ul><li>Partner with business unit leaders, Finance, Operations, IT and People Operations to ensure alignment on pricing, product positioning, branding, communications and resource planning. </li><li>Work closely with People Operations on team structure, performance management, communications, and pursuit talent development plans. </li><li>Collaborate with execution leaders to improve client retention and coordinate and train on upselling strategies. </li></ul><ul><li>Implement scalable systems and technology across our footprint, including marketing automation, analytics and reporting of KPIs. </li></ul>Team & Organizational Development<ul><li>Build and lead a high-performing marketing and sales team, supporting philanthropy/community relations and communication across the organization. </li><li>Develop team of engaged and synergized direct and indirect reports, providing regular 1:1 connections, goals, accountability career pathing, development, training and coaching. </li><li>Foster a culture focused on positivity, partnership, accountability, innovation, experimentation and continuous improvement. </li></ul>Budget & Resource Management<ul><li>Own the budget for marketing and sales, ensuring efficient allocation and ROI. </li><li>Evaluate and manage vendor relationships, agencies and contractors. </li></ul>Performs other related duties as assigned. COMPETENCY REQUIREMENTS:<ul><li>Builds Effective Teams <ul><li>Establishes common objectives and a shared mindset. </li><li>Forms teams with appropriate and diverse mix of styles, perspectives, and experience. </li><li>Creates a feeling of belonging and strong team morale. </li><li>Shares wins and reward team efforts. </li><li>Fosters open dialogue and collaboration among the team. </li></ul></li><li>Cultivates Innovation <ul><li>Comes up with useful ideas that are new, better, or unique. </li><li>Introduces new ways of looking at problems. </li><li>Takes a creative idea and put it into practice. </li><li>Encourages diverse thinking to promote and nurture innovation. </li></ul></li><li>Organizational Savvy <ul><li>You are sensitive to how people and the organization functions, capable of adapting your style to CSM's ways of working. </li><li>Anticipates land mines and plans approach accordingly. </li><li>Deals comfortably with organizational politics. </li><li>Understands how to steer through the organization to get things done. </li><li>Understands the origin and reasoning behind key policies, practices, and procedures. </li></ul></li><li>Change Management <ul><li>Leads organizational change initiatives related to growth, brand evolution, go-to-market strategy with clarity and purpose. </li><li>Anticipates resistance to change and proactively addresses risks through thoughtful communication, stakeholder engagement and phased implementation. </li><li>Translates strategic shifts into clear messaging, priorities and action plans for marketing and sales teams. </li><li>Builds alignment across executive leadership and cross-functional partners during periods of transformation. </li><li>Reinforces accountability and adoption by defining success metrics, monitoring progress and adjusting approach as needed. </li></ul></li><li>Strategic Mindset <ul><li>Anticipates future trends and implications accurately. </li><li>Readily poses future scenarios and prepares planning to address same in clear, communicable manner. </li><li>Articulates credible visions of possibilities that will create sustainable value. </li><li>Creates competitive and breakthrough strategies that show a clear connection between vision and action. </li></ul></li></ul>MINIMUM REQUIREMENTS:<ul><li>Bachelor's degree in business administration, marketing, communications or sales. </li><li>15+ years of progressive experience leading marketing, sales or revenue leadership roles. </li><li>Proven experience leading integrated marketing and sales teams. </li><li>Strong strategic planning, analytical and decision-making skills. </li><li>Demonstrated ability to drive revenue growth and improve operational efficiency. </li><li>Exceptional communication, partnership/influence and people-leadership skills. </li><li>Experience developing and executing integrated go-to-market strategies. </li><li>Proven track record leading teams and influencing senior leaders in fast-moving, complex national organization(s). </li><li>Strong executive presence and communication skills, with the ability to translate sales and marketing concepts for non-SME audiences. </li><li>Ability to influence a matrixed organization and build trust at all levels. </li><li>Strategic thinker with a practical, solutions-oriented mindset. </li><li>Excellent project management skills in dynamic, multi-stakeholder environments. </li><li>Proficient in Microsoft Excel and Microsoft Word. </li></ul>STRONGLY PREFERRED:<ul><li>Experience in scaling midsize businesses or building functions from local to national. </li><li>Strong background in digital marketing, analytics and CRM management. </li><li>Experience in the construction industry (optional but beneficial). </li><li>Exposure to brand development and high-growth commercial strategy. </li><li>Proficient in the following applications: InDesign, Illustrator, Adobe Photoshop CS5 and Acrobat. </li></ul>BENEFITS FOR THIS POSITION INCLUDE, BUT ARE NOT LIMITED TO: <ul><li>Medical, Dental & Vision Package </li><li><ul><li>Eligibility begins on the date of hire </li><li>Telemedicine included in benefit package at no additional charge to employee </li><li>Company provided annual HSA contributions </li><li>Dependent care FSA, Medical FSA, Limited care FSA </li></ul></li><li>Unlimited Paid Time Off </li><li>Holiday Pay <ul><li>Employees hired on or after July 1 will receive 1 Floating holiday that year. </li></ul></li><li><ul><li>6 Paid U.S. Holidays </li><li>2 Paid Floating Holidays </li></ul></li><li>Retirement Savings Plan 401(k) </li><li>Employees have the option to contribute to Traditional and/or Roth 401(k) plans. </li><li>Company 401(k) Matching Contributions </li><li>Individual & group learning sessions on portfolio planning </li><li>100% vesting after 3 years of service </li><li>Bi-weekly cell phone stipend </li><li>Employer Paid Enhanced Employee Assistance Program (EAP) </li><li> Including but not limited to: Emotional well-being, family and relationships, legal and financial matters, healthy lifestyles, work and life transitions </li><li>Access to EAP professionals 24 hours a day, seven days a week </li><li>3 face-to-face sessions with a counselor (per area of support per household per calendar year) </li></ul><ul><li>Service includes eligible dependents </li><li>Personal, competency-based development program to assist in future career growth </li><li>Wellness Program </li><li>Paid Parental Leave Policy: Maternal, Paternal & Adoption </li><li>Company Paid Short and Long-Term Disability Insurance </li><li>Optional Term Life and AD&D Insurance </li><li>Annual apparel allotment </li><li>Corporate and Community Events </li></ul> Physical Demands & Work Environment - Jobsite The physical demands & work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please reach out to People Operations should you require such accommodation(s). While performing this job, the employee may be regularly required to drive to and from the jobsites/assigned locations, sit, walk, stand, talk, hear, and smell. A major portion of the employees' tasks require extensive walking around the jobsite, including active construction areas. The employee is required to traverse uneven terrain and work from ladders, scaffolds, and other structures, as well as work at variable heights. The employee is frequently required to use hands to handle tools, controls, and for fine motor coordination like computer work. The employee is occasionally required to reach with hands and arms. The employee is occasionally required to climb or balance, stoop, kneel, crouch, and/or crawl. The employee must also occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. For Field positions, while performing this job, the employee must frequently inspect the project site and may be exposed to ongoing construction activities, vibrations, noise, and various outside weather conditions (in all seasons). Work environment involves moderate risks which may require safety precautions. The noise level in the work environment may range from quiet to loud. The proper use of Personnel Protective Equipment (including but not limited to safety boots, hardhat, and protective eyewear) is required on the jobsite. This Position Description reflects the position's essential functions and does not prescribe or restrict the tasks that may be assigned. CSM Group is an Equal Opportunity Employer (EOE). We celebrate diversity and invite all qualified applicants to apply without fear of judgement and pledge to not discriminate against individuals because of their race, color, religion, sexual orientation, national origin, gender or gender identity, pregnancy, physical or mental disability, veteran status, age, or any other status protected under applicable laws.

Communications Jobs in Kalamazoo, MI

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Communications Jobs in Kalamazoo, MI

Digital Media Specialist Hospice of Michigan

Regional Director of Marketing Homestead Home Health

Regional Director of Marketing Parallel

Vice President of Marketing and Sales CSM COMPANIES INC GROUP

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