UNKNOWN

ADAPTED_NOW

Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications. Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.

Education & Experience<ul><li>Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred.</li><li>Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand.</li><li>Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms.</li><li>Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines.</li></ul>Technical Skills<ul><li>Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications.</li><li>Strong working knowledge of Canva and Canva Pro.</li><li>Experience creating and editing both video and image content for social media, websites, presentations, and email communications.</li><li>Familiarity with social media management and scheduling tools.</li><li>Experience with Google Business Profiles, Google Analytics, Google Ads, and search engine optimization (SEO).</li><li>Working knowledge of website content management systems and digital marketing best practices preferred.</li><li>Proficiency in Microsoft Office and Google Business applications.</li></ul>Content Creation & Communication<ul><li>Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms.</li><li>Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling.</li><li>Ability to create compelling social media campaigns that increase engagement, awareness, and community connection.</li><li>Experience supporting the design and distribution of internal and external e-newsletters.</li></ul>Analytics & Reporting<ul><li>Ability to analyze social media performance metrics and digital analytics.</li><li>Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness.</li><li>Ability to make recommendations based on performance data and industry trends.</li></ul>Collaboration & Customer Service<ul><li>Outstanding customer service and relationship-building skills.</li><li>Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates.</li><li>Strong project management and organizational skills with the ability to manage multiple deadlines and priorities.</li><li>Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.</li><li>Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand.</li></ul>Personal Attributes<ul><li>Creative, proactive, and highly organized.</li><li>Strong attention to detail and commitment to quality.</li><li>Self-motivated with the ability to work independently and as part of a collaborative marketing team.</li><li>Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection.</li><li>Ability to maintain confidentiality and exercise sound judgment in all communications.</li></ul>Work Environment & Travel Requirements<ul><li>Hybrid position requiring three (3) days per week in the office and two (2) days per week remote.</li><li>This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan.</li><li>Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives.</li><li>Occasional out-of-state travel (1–2 times per year) for conferences, leadership events, or organizational meetings.</li></ul>Preferred Qualifications<ul><li>Experience in healthcare, hospice, nonprofit, senior care, or human services marketing.</li><li>Experience managing multiple brands, service lines, or social media accounts simultaneously.</li><li>Photography and videography experience, including event coverage and interview-style storytelling.</li><li>Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent.</li><li>Experience creating content that communicates complex or sensitive topics with compassion and professionalism.</li></ul>

Hospice of Michigan

Digital Media Specialist

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe Premiere

Best Practices

Brand Management

Campaigns

Communication Skills

Conferences

Content Development

Content Management Systems (CMS)

Copy Editing

Customer Relations

Customer Support/Service

Detail Oriented

Digital Media

Editing

Google Analytics

Google Search Engine

Graphic Design

Healthcare

Hospice Care

Industry/Trade Analysis

Journalism

Leadership

Marketing

Marketing Communications

Media Campaigns

Media Schedule

Multiplatform/Cross-Platform

Newsletter

Nonprofit

Online Marketing

Organizational Skills

Performance Analysis

Performance Metrics

Photography

Privacy Regulations

Project/Program Management

Proofreading

Public/Media/Press/Analyst Relations

Publishing

Reporting Dashboards

Reporting Skills

Search Engine Optimization (SEO)

Social Media

Storytelling

Team Player

Time Management

Typography

Video Editing

Video Production

Website Management

Willing to Travel

Arbor Hospice jobs

Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach. Develop business development plan and assist the team in developing integral referral relationships in the communities.

<h2>Responsibilities/Qualifications</h2>Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.Essential Duties and Responsibilities:<ul><li>Explain senior living services to vendors, nursing agencies and potential clients</li><li>Knowledge of creating and driving sales culture at the communities with positive influence and attitude</li><li>Develop business development plan and assist the team in developing integral referral relationships in the communities</li><li>Review intakes</li><li>Follow up with referral sources.</li><li>Keep detailed records of all contacts</li><li>Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach</li><li>Knowledge of the competitors in the markets and understanding points of difference of our communities</li><li>Plan and develop company marketing and communication materials.</li><li>Anticipate potential negative and positive impacts on the business and adapt strategies accordingly</li><li>Intimate demographic knowledge of the market area.</li><li>Have a dependable vehicle</li><li>Self-motivated</li><li>Strong knowledge of social media</li></ul>Qualifications and Skills<ul><li>4 or more years of marketing in Health Care industry</li><li>2 or more years managing HFA/AFC licensed communities</li><li>Strong organizational skills</li></ul><ul><li>Experience with Yardi preferred</li></ul><ul><li>Local travel and minimal overnights</li><li>Strong computer skills</li></ul>Benefits<ul><li>Medical, dental, vision and prescription insurance</li><li>Paid Time off </li><li>Short term disability</li><li>Life Insurance</li></ul>

Homestead Home Health

Regional Director of Marketing

Business Development

Business Plan

Business Strategy

Community Support

Computer Skills

Demographics

Life Insurance

Nursing

Prescription Drugs

Public Affairs

Public Health

Record Keeping

Revenue Growth

Vision Plan

OTHER

FEED

Responsibilities/Qualifications:
Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.Essential Duties and Responsibilities:<ul><li>Explain senior living services to vendors, nursing agencies and potential clients</li><li>Knowledge of creating and driving sales culture at the communities with positive influence and attitude</li><li>Develop business development plan and assist the team in developing integral referral relationships in the communities</li><li>Review intakes</li><li>Follow up with referral sources.</li><li>Keep detailed records of all contacts</li><li>Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach</li><li>Knowledge of the competitors in the markets and understanding points of difference of our communities</li><li>Plan and develop company marketing and communication materials.</li><li>Anticipate potential negative and positive impacts on the business and adapt strategies accordingly</li><li>Intimate demographic knowledge of the market area.</li><li>Have a dependable vehicle</li><li>Self-motivated</li><li>Strong knowledge of social media</li></ul>Qualifications and Skills<ul><li>4 or more years of marketing in Health Care industry</li><li>2 or more years managing HFA/AFC licensed communities</li><li>Strong organizational skills</li></ul><ul><li>Experience with Yardi preferred</li></ul><ul><li>Local travel and minimal overnights</li><li>Strong computer skills</li></ul>Benefits<ul><li>Medical, dental, vision and prescription insurance</li><li>Paid Time off </li><li>Short term disability</li><li>Life Insurance</li></ul>

Parallel

[AW]-iCims

Communications Jobs in Kalamazoo, MI

Communications Jobs in Kalamazoo, MI

Resume Resources

Get noticed by top employers!

Communications Jobs in Kalamazoo, MI

Digital Media Specialist Hospice of Michigan

Regional Director of Marketing Homestead Home Health

Regional Director of Marketing Parallel

Resume Resources