UNKNOWN

ADAPTED_NOW

Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications. Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.

Education & Experience<ul><li>Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred.</li><li>Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand.</li><li>Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms.</li><li>Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines.</li></ul>Technical Skills<ul><li>Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications.</li><li>Strong working knowledge of Canva and Canva Pro.</li><li>Experience creating and editing both video and image content for social media, websites, presentations, and email communications.</li><li>Familiarity with social media management and scheduling tools.</li><li>Experience with Google Business Profiles, Google Analytics, Google Ads, and search engine optimization (SEO).</li><li>Working knowledge of website content management systems and digital marketing best practices preferred.</li><li>Proficiency in Microsoft Office and Google Business applications.</li></ul>Content Creation & Communication<ul><li>Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms.</li><li>Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling.</li><li>Ability to create compelling social media campaigns that increase engagement, awareness, and community connection.</li><li>Experience supporting the design and distribution of internal and external e-newsletters.</li></ul>Analytics & Reporting<ul><li>Ability to analyze social media performance metrics and digital analytics.</li><li>Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness.</li><li>Ability to make recommendations based on performance data and industry trends.</li></ul>Collaboration & Customer Service<ul><li>Outstanding customer service and relationship-building skills.</li><li>Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates.</li><li>Strong project management and organizational skills with the ability to manage multiple deadlines and priorities.</li><li>Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.</li><li>Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand.</li></ul>Personal Attributes<ul><li>Creative, proactive, and highly organized.</li><li>Strong attention to detail and commitment to quality.</li><li>Self-motivated with the ability to work independently and as part of a collaborative marketing team.</li><li>Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection.</li><li>Ability to maintain confidentiality and exercise sound judgment in all communications.</li></ul>Work Environment & Travel Requirements<ul><li>Hybrid position requiring three (3) days per week in the office and two (2) days per week remote.</li><li>This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan.</li><li>Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives.</li><li>Occasional out-of-state travel (1–2 times per year) for conferences, leadership events, or organizational meetings.</li></ul>Preferred Qualifications<ul><li>Experience in healthcare, hospice, nonprofit, senior care, or human services marketing.</li><li>Experience managing multiple brands, service lines, or social media accounts simultaneously.</li><li>Photography and videography experience, including event coverage and interview-style storytelling.</li><li>Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent.</li><li>Experience creating content that communicates complex or sensitive topics with compassion and professionalism.</li></ul>

Hospice of Michigan

Digital Media Specialist

Adobe Creative Suite

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe Premiere

Best Practices

Brand Management

Campaigns

Communication Skills

Conferences

Content Development

Content Management Systems (CMS)

Copy Editing

Customer Relations

Customer Support/Service

Detail Oriented

Digital Media

Editing

Google Analytics

Google Search Engine

Graphic Design

Healthcare

Hospice Care

Industry/Trade Analysis

Journalism

Leadership

Marketing

Marketing Communications

Media Campaigns

Media Schedule

Multiplatform/Cross-Platform

Newsletter

Nonprofit

Online Marketing

Organizational Skills

Performance Analysis

Performance Metrics

Photography

Privacy Regulations

Project/Program Management

Proofreading

Public/Media/Press/Analyst Relations

Publishing

Reporting Dashboards

Reporting Skills

Search Engine Optimization (SEO)

Social Media

Storytelling

Team Player

Time Management

Typography

Video Editing

Video Production

Website Management

Willing to Travel

Arbor Hospice jobs

Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach. Develop business development plan and assist the team in developing integral referral relationships in the communities.

<h2>Responsibilities/Qualifications</h2>Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.Essential Duties and Responsibilities:<ul><li>Explain senior living services to vendors, nursing agencies and potential clients</li><li>Knowledge of creating and driving sales culture at the communities with positive influence and attitude</li><li>Develop business development plan and assist the team in developing integral referral relationships in the communities</li><li>Review intakes</li><li>Follow up with referral sources.</li><li>Keep detailed records of all contacts</li><li>Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach</li><li>Knowledge of the competitors in the markets and understanding points of difference of our communities</li><li>Plan and develop company marketing and communication materials.</li><li>Anticipate potential negative and positive impacts on the business and adapt strategies accordingly</li><li>Intimate demographic knowledge of the market area.</li><li>Have a dependable vehicle</li><li>Self-motivated</li><li>Strong knowledge of social media</li></ul>Qualifications and Skills<ul><li>4 or more years of marketing in Health Care industry</li><li>2 or more years managing HFA/AFC licensed communities</li><li>Strong organizational skills</li></ul><ul><li>Experience with Yardi preferred</li></ul><ul><li>Local travel and minimal overnights</li><li>Strong computer skills</li></ul>Benefits<ul><li>Medical, dental, vision and prescription insurance</li><li>Paid Time off </li><li>Short term disability</li><li>Life Insurance</li></ul>

Homestead Home Health

Regional Director of Marketing

Business Development

Business Plan

Business Strategy

Community Support

Computer Skills

Demographics

Life Insurance

Nursing

Prescription Drugs

Public Affairs

Public Health

Record Keeping

Revenue Growth

Vision Plan

OTHER

FEED

Responsibilities/Qualifications:
Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.Essential Duties and Responsibilities:<ul><li>Explain senior living services to vendors, nursing agencies and potential clients</li><li>Knowledge of creating and driving sales culture at the communities with positive influence and attitude</li><li>Develop business development plan and assist the team in developing integral referral relationships in the communities</li><li>Review intakes</li><li>Follow up with referral sources.</li><li>Keep detailed records of all contacts</li><li>Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach</li><li>Knowledge of the competitors in the markets and understanding points of difference of our communities</li><li>Plan and develop company marketing and communication materials.</li><li>Anticipate potential negative and positive impacts on the business and adapt strategies accordingly</li><li>Intimate demographic knowledge of the market area.</li><li>Have a dependable vehicle</li><li>Self-motivated</li><li>Strong knowledge of social media</li></ul>Qualifications and Skills<ul><li>4 or more years of marketing in Health Care industry</li><li>2 or more years managing HFA/AFC licensed communities</li><li>Strong organizational skills</li></ul><ul><li>Experience with Yardi preferred</li></ul><ul><li>Local travel and minimal overnights</li><li>Strong computer skills</li></ul>Benefits<ul><li>Medical, dental, vision and prescription insurance</li><li>Paid Time off </li><li>Short term disability</li><li>Life Insurance</li></ul>

Parallel

[AW]-iCims

Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process. LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families.

About LakeHouse Senior LivingLakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead. As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.POSITION SUMMARYThe Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi-communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries, existing inquiries with the goal of converting these leads to move-ins to achieve occupancy targets. Utilizes industry trends, and knowledge of local competitors to create successful sales tactics. The success of the DOS is measured in multiple ways, including sales conversions, revenue optimization, move-ins, and average daily occupancy. Responsibilities:Sales<ul><li>Interacts with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and our sales process.</li><li>Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.</li><li>Executes all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.</li><li>Manages the sales tracking reports and provides daily updates and conveying all activities to the Executive Director</li><li>Conducts weekly strategy and advisory meetings with the Executive Director.</li><li>Communicates sales results to key stakeholders a minimum of one week.</li><li>Consistently conducts on-site walk throughs of the community to ensure the tour path and model rooms are ready for company.</li><li>Plans and executes local sales events to generate and convert leads.</li><li>Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors. </li><li>Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.</li><li>Collaborate with Executive Director and marketing teams in developing marketing tactics to achieve lead goals.</li></ul>Market Conditions<ul><li>Conducts quarterly competitive market research including established communities and new/upcoming communities, product ranking and analysis and accurately reports data into the competitive market analysis tool.</li><li>Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.</li><li>Identifies competitive opportunities and threats and presents strategic alternatives to the Executive Director and Regional Sales Leadership.</li><li>Demonstrates a strong understanding of the senior living industry and local market conditions.</li></ul>Revenue Optimization<ul><li>Strives to meet predetermined monthly sales goals.</li><li>Determines which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.</li><li>Uses selling skills with prospective residents to achieve “everyday matters” revenue optimization.</li><li>Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.</li><li>Provide expert advice to both prospective residents and both internal and external business partners.</li></ul>External Business Development<ul><li>Identifies and develops an effective network of non-paid referral sources to generate leads and move-ins.</li><li>Plans and executes monthly presentations to professional referral sources.</li><li>Leads monthly referral development meetings with ED and appropriate executive team members for the purpose of utilizing all community resources to expand the referral network.</li><li>Properly document all networking and professional referral sources in the CRM.</li></ul>Resident Move-In Process<ul><li>Reviews and facilitates the Move-In Packet with the resident and/or family.</li><li>Facilitates and coordinates the Resident Assessment with the clinical team.</li><li>Oversees and manages the move-in process to ensure a smooth transition into the community.</li><li>Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.</li><li>Coordinates with ED, BOM and DHW the resident’s Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.</li></ul>Leadership and Development<ul><li>Keeps abreast of professional development in the field by reading, attending conferences and training sessions.</li><li>Always acts professionally and honestly in the representation of the Community concept of senior living.</li><li>Actively participates in all community leadership meetings and functions.</li><li>Other duties as assigned.</li></ul>Qualifications:<ul><li>Bachelor’s degree in marketing, Business, Public Relations, or related field preferred.</li><li>Two years in marketing/sales in senior living setting preferred.</li><li>Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)</li><li>Experience working with sales CRM systems, tracking leads and sales activities.</li></ul>Commission Summary:LakeHouse Senior Living is a performance-driven organization, and the Director of Sales role is designed for a sales leader who thrives in a results-based environment. This role rewards strategic thinking, strong leadership, and consistent census growth. Base Compensation: A competitive base salary that provides stability while you lead the sales strategy, develop your team, and drive occupancy across the community.Incentive & Commission Structure: This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing Directors of Sales to significantly increase earnings through strong sales execution, team performance, and sustained occupancy growth.Total Earning Potential: High-performing Directors of Sales regularly achieve more than $80,000+ in total annual compensation, with the opportunity to exceed this range based on results and consistency.Ideal Candidate Profile: We’re seeking a driven sales leader who is competitive, goal-oriented, and motivated by results. The ideal candidate takes ownership of performance, leads with accountability, and is energized by the opportunity to maximize earnings through success.Benefits:In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package.  Eligible team members are offered a comprehensive benefits package including medical, dental, vision, life and disability insurances, paid time off, and paid holidays.   Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly. No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.EOE D/V

Communications Jobs in Kalamazoo, MI

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Communications Jobs in Kalamazoo, MI

Digital Media Specialist Hospice of Michigan

Regional Director of Marketing Homestead Home Health

Regional Director of Marketing Parallel

Director of Sales LakeHouse Coldwater

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