An ideal candidate would have experience managing PPC campaigns for B2B, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahref. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.