Cross-Functional Program Leadership: Lead large cross-functional teams through influence, spanning Business Units, Marketing, Partner Marketing, Sales, regions, Communications, Developer Relations, and specialist event teams (Event Marketing, Content & Programming, Demo Experiences, Event Technology Operations, Global Event Operations), and provide senior leadership to agencies, venues, and suppliers with clear accountability and delivery expectations. Budget & Investment Management: Develop and manage significant event budgets, forecasts, scopes, and investment trade-offs, including sponsorship packages, co-funded activations, and joint investments with partners such as market development and co-marketing funds, ensuring clear ownership of scope, cost sharing, and deliverables.