This individual establishes the governance operating model- including the Executive Council and core functional sub-committees- de-fines data lifecycle controls, builds performance scorecards, and partners cross-functionally with IT, Compliance, Legal, and Privacy to embed sustainable, auditable da-ta controls across the organization. Cross-Functional Collaboration, Customer Engagement, Customer Insights, Data Analytics, Digital Marketing, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model