Essential FunctionsBuild & Lead the Enterprise Demand EngineOwn the strategy and execution of enterprise demand generation and ABM programsDefine ICP, segmentation, and target account strategy (tiering, prioritization, coverage)Build a full‑funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customersPartner closely with Enterprise Sales leadership to align on pipeline goals and account plansAccount‑Based Marketing (ABM) Strategy & ExecutionDevelop and execute 1:1, 1:few, and 1:many ABM programs across key segmentsOrchestrate multi‑channel plays across:LinkedIn, account‑based media, other relevant paid platformsEvents and roundtablesSDR/BDR outbound coordinationPersonalized nurture and contentLeverage intent data and engagement signals to trigger timely account engagementPipeline Creation & AccelerationDrive measurable improvements in:Target account engagementPipeline creation and influenceConversion rates across funnel stagesSales cycle velocity and deal sizeBuild programs that support both early‑stage awareness and late‑stage deal accelerationChannel Expansion & TestingExpand beyond traditional channels to build a more diversified enterprise funnelTest and scale channels such as:Account‑based paid mediaIndustry partnerships and sponsorshipsVertical‑specific campaigns and contentContinuously optimize messaging, offers, and conversion pathsMeasurement & Operational RigorDefine and track core enterprise KPIs:Account engagement and penetrationPipeline created and influencedConversion by stage and segmentPartner with RevOps to build clear reporting, attribution, and insightsEstablish a culture of testing, learning, and continuous optimizationEducation RequirementBachelor's degree in a related field or equivalent education and work experience. Required Experience, Knowledge and Skills8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motionsProven ability to build or significantly evolve demand generation programs tied to pipelineExperience working closely with Enterprise Sales and SDR/BDR teamsComfortable owning strategy while also executing key programs directlyStrong understanding of complex buying committees and long sales cyclesData‑driven and analytical, with the ability to turn insights into actionExperience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platformsStrong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in‑market signalsAbout Dodge Construction NetworkDodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities.