This role sits at the intersection of Sales, Marketing, Technology, and Data, owning the strategy and performance of core engagement platforms including CRM, Customer Data Platform (CDP), and Marketing Automation, and partnering closely on ERP-integrated direct customer commerce enablement for dealers and distributors. Reporting to the VP of Digital Experience, the Senior Director of Digital Product - Customer Engagement & Data will lead the vision, strategy, and execution of customer engagement and data platforms that directly support sales productivity, direct customer commerce enablement, homeowner lead generation, pipeline quality, and revenue growth.