Develops and maintains analytics outputs such as reports, dashboards, and visualizations using data platforms and tools (e.g., ERP/CRM systems, relational or NoSQL databases, business intelligence and analytics software), and may create custom scripts, models, or leverage AI enabled approaches to enhance analysis and insight generation. Applies a range of data preparation, analytical, modelling, and visualization techniques—including statistical analysis, predictive modelling, experimentation, pattern recognition, and AI/advanced analytics tools—to generate insights that improve business performance and outcomes.